When it comes to successful social marketing one of the biggest

mistakes that many marketers make it that they are too focused on

making money and not enough on socializing. As an end result they

unknowingly spam their followers which often ends up in getting your

posts ignored, blocked or even banned.

When it comes to social marketing it’s very important that you use

social networks as they were intended (to socialize), especially if you

want to see any real results from your efforts.

Always remember to socialize first and promote second! When you do

this you will have no problem attracting hundreds, maybe even

thousands of happy fans, friends and followers that will be interested in

what you have to offer!

That ends today’s quick tip

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Here is a wonderful video by Laura Fitton known on Twitter as @pistachio .  She is a co author of the book Twitter for Dummies.  In this video Laura gives some great benefits of being on Twitter even if your customer isn't on Twitter – yet!

The video is only 4 minutes long and provides some great points.

If you are interested in getting started with Twitter and you don't know where to start just complete the form below and SourceOne Technologies can assist you.

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If you're a business owner, large or small, now is the time to begin to capture the benefits of using Social Networking for your business. Many businesses in today's economy have tightened their belts and no longer have a large budget to use for marketing; so now is the time to explore another and possible better avenue; Social Networking and reap the benefits.

There are several benefits of using Social Networking for your business, however we are only going to touch on a few at this time; increasing your network, building relationships, building an online reputation or brand and zero cost marketing.

Increasing your network is a very important thing to do in order to bring more business to you. Social Networking can help you do this. When you begin to use Social Networking and start connecting with others you will find that they know others that are either a resource for you or someone that is interested in your product or service. Since you are currently networking or connected with the first layer of individuals this gives you the opportunity to connect with their contacts as well and increase your network or sphere of influence.

In today's market things have changed and marketing is more about building a relationship than it was 10 or even 5 years ago. People are more selective in who they do business with and prefer to do business with someone they know. If you do it correctly Social Networking gives you the opportunity to learn about your prospects and understand better the needs they have and the challenges they face. Social Networking creates a relationship that will position you as a resource and possibly an expert so that when your network needs what you have to offer you will be the first person they think of.

Using Social Networking properly can allow you to build a reputation as someone that provides tremendous value. In the past companies may have invested thousands and even millions of dollars to create a reputation or brand with advertising, but now you have another method that is faster and less expensive. You can establish your brand and reputation using Social Networking by providing information and value to those that you network with.

A key benefit of using Social Networking in business is the ability to create a zero cost marketing stream. It is not advocated to blatantly promote your product or service, however as you build your Social Networking profile you can provide information on who you are and what your business is, even including the URL to your website or blog. Using this form of marketing is often more effective because it draws customers to you in a non threatening way and it is zero cost marketing.

Social Networking is truly a tool or medium that every business should be using. The benefits are great and in most cases can be seen quickly. You can increase your network, build strong relationships, create an online reputation or brand and create a zero cost marketing channel, using Social Networking. The benefits will improve your business, just be sure to focus on providing value and information to your prospects and building that relationship before you focus on making the sale.

If you are interested in more information on how you can use Social Media in your business please contact us by using the form below.

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Social Media and Social  Networking tools have changed the way people share and obtain information.  Social Media and Social Networking tools have opened the door to content publication for anyone to be a publisher and share information with others.

These tools can be wonderful in spreading the word about your company and the products and services that you provide, however they can also be used to spread information that can be damaging to your brand or business.

Part of effectively using Social Media and Networking is to monitor what is being said about your brand and business and to keep a pulse on your market or niche.

Adding a monitoring component into your Social Media and Social Networking efforts will help ensure that you never miss a compliment or a complainant written about your brand or business.  If you know what is being said then you can be proactive in handling any complaints or potential bad press as well as highlighting any compliments that are being written about you.

The following are several FREE tools that you can use to monitor what is being said about your brand or business online:

Twitter Search – http://search.twitter.com/

Use Twitter Search to search for “Tweets” related to your company or those needing your products or services

Google Alerts – http://www.google.com/alerts

Google Alerts allows you to set up an alert that will let you know each time there is a new entry on the web with information related to your company, product or service or a topic you are interested in

Technorati – http://technorati.com/

Technorati is a great place to check out what is being covered in the blogosphere

Trendpedia – http://www.trendpedia.com/

This tools allows you to search for names and topics and compare how they rate with other topics or names

Social Mention – http://socialmention.com/

This tool is similar to Google Alerts, but focuses on social media

Twendz (Beta) http://twendz.waggeneredstrom.com/

This tool allows you to monitor twitter conversations in real time on the topic or key words of your choice

Effectively using Social Media and Social Networking tools to monitor mentions of your brand or business will help you stay ahead of the curve and be able to effectively deal with any bad press as well as highlight any positive press that you may receive.

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