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Are You Managing Your Social Media Reputation?

Are You Managing Your Social Media Reputation?

Social Media has become a huge component in the marketing mix and reputation management component for businesses. Creating a presence on the Social Media Channels that are relevant for your brand will allow you to improve your online presence, connect with prospects and customers, respond to any negative publicity and also monitor the conversation to prevent any crises.

One thing that all business should do is perform a Google search and verify that your social media profiles such as Facebook, LinkedIn, Twitter, Google+ and YouTube show up in the first 10 results. If they don’t show up, a plan to ensure that they do should be put in place.

A plan to ensure your Social Media profiles are showing up in a Google search on your name should include the following components:

Verify you have profiles established on the relevant channels
Ensure that your Social Media Profiles are listed on your website
Begin to share and engage your customers on these networks
- Share articles, ask questions, respond to comments, share funny photos if relevant on Facebook
- Reach out to others on Twitter, listen to the conversation and respond, send Twitter only specials
- Post regular updates on LinkedIn and share in groups when appropriate
- Create Videos on YouTube and share with your target audience on Twitter and Facebook too
- Establish a presence on Google+ and begin to engage with your prospects – maybe even start a Google+ Hangout

Our Friends at The Social Media Examiner recently posted a blog post that ties nicely into this topic – 3 Tips to Manage Your Social Media Reputation. It is worth a read as well.

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Tools – Social Networks – which ones do I need to be on?

Tools – Social Networks – which ones do I need to be on?

Often we see businesses jump into Social Media and the first thing they do is join as many Social Networks as they can. This is great for exposure, but if you can’t maintain your presence on all of these networks you are shooting yourself in the foot.

So just how many social networks are out there?

There are 100’s of sites out there. One site you can visit to get an idea of how many are available to you is http://namechk.com/ – this site will also allow you to see if your userid is available on these networks.

Here is another link that lists out over a thousand social networks that are available as well. http://www.answers.com/topic/list-of-social-networking-websites

With so many social networks out there how many should you be on?

We always suggest that businesses start with the following social networks:

Facebook
Twitter
Pinterest ( the latest hot new comer)
LinkedIn ( note: if you are a B2C company like a restaurant this one isn’t as important)
YouTube ( note: this one is optional too and can be added in)
Google+ ( note: this network has great potential for SEO proposes, however it can be added later)

Starting with these networks will allow you to get your feet wet and begin working them into your strategy so that you can increase your reach and exposure over time.

If six networks are a bit scary right now I would suggest that you start with Facebook and Twitter and then add the others over time.

There will always be thousands of networks out there that you can use, but you need to be effective and to truly be effective you cannot jump into social media on thousands of sites and be a rock star.

If you are struggling with your Social Media Presence please feel free to complete the form below and we will contact you to set up a time to discuss what you are doing and how we may be able to help you

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What Is Social Media SEO?

What Is Social Media SEO?

Social Media and the impact on SEO

In times past, search engine optimization (aka SEO) and social media wouldn’t have been used in the same sentence. After all, search engine optimization comprises techniques designed to help boost one’s search engine rank placement and social media sites, like Facebook, allow you to connect with your friends or customers in a “social” way.

However, recent changes by both Google and Bing make it clear that these major search engines are looking to social media sites as a way to validate the quality of the content found on websites. Those that make the grade are being rewarded with improved search engine rankings… even in “regular” search.

While there are some differences in the way Google and Bing are using information from social media sites to adjust their indexes, there are many similarities. The search engines are looking at the “authority” of the account holder and placing more importance on any links posted on sites like Twitter and Facebook.

While the links themselves may be “no follow” links, that isn’t stopping the search engines from adjusting the indexes and increasing the search engine rank placement for the web pages they point to. In fact, some have said that it appears as though “retweets” are the new form of linkbuilding.

Both Google and Bing are looking at the frequency that a particular link is posted (or re-posted) on the social media sites and are also paying attention to who is doing the posting. If your links are being posted by an individual or business that is considered to be an authority by the search engines, the associated web page may see a boost in its search engine ranking.

This development validates what many marketing experts have believed for more than a year now; Social media’s importance is growing in the eyes of the search engines and this trend will likely continue. It’s well known that Google places a premium on relevant content and quality sites and pages so it should come as no surprise that they are tracking the number of people who liked your content well enough to share it with others.

Those who would like to take advantage of these new search engine trends are encouraged to make it as easy as possible for others to share their content or the links they contain. Adding a “retweet” function to your website or blog, for example, can dramatically increase the likelihood that your content will be shared by your visitors via Twitter.

If you would like to lear more about Social Media SEO you can request our FREE Report by clicking on the image below:

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Social Media – Is it Hype or truly a money maker for your business

Everywhere you turn you are hearing about Social Media and how your business MUST use it to grow and connect with your current and prospective customers and clients. Unfortunately, however many businesses don’t grasp the power of using Social Media right away and sometimes wonder if the effort of getting on board and getting started is worth it.

We have seen several clients grow their base of Fans and followers and then in turn convert these connections into either new customers or repeat customers from Social Media efforts. It does however sometimes take a 3-6 month period to begin to build a loyal following and truly convert these supporters to trusting loyal customers.

Today we wanted to share some great case studies of companies that have embraced Social Media and show the success and profit they have gained from these efforts.

The first example of success is from a business called Healthy Horizons Breastfeeding Center. This company is now getting about 15% of their business from social networking activities. You can read more about this Social Media Success story from this USA Today article.

The Crème Brulee Man is another great example of a small business successfully using Social Media. The Crème Brulee Man operates a food cart and in just over a year now has over 12,000 followers on Twitter. Every day he announces his location for the day via Twitter. You can check out his Twitter account at http://twitter.com/cremebruleecart.

Dr. Irenea Vaksman is a Dentist that has done a great job of embracing Social Media and using it to grow her practice. Dr Irena Vaksman has deployed the following Social Media tools to take advantage of the power of Social Media: a Blog, Facebook Page, Twitter Profile and a YouTube Channel.

Hopefully looking at the above case studies of success with Social Media will convince you that it is not just hype and it can and is a money making and business growing activity.

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