Are you leaving money on the table ?

As a business owner are you leaving money on the table?  Unfortunately many business owners are doing just this, leaving money on the table; but this doesn’t have to be the case.

One of the top things we see all the time is a business owner missing out on additional revenue, sometimes thousands of dollars worth by not capturing the name and email address of their current customer base.  The good thing is that this is something that can easily be corrected.

One of the largest assets a business has is its customer list, but the value in this asset is only there if it is utilized.  Current customers that have already benefited from your products and services more than likely will use you again, however you must stay in front of them so they remember you.

Implementing Email Marketing where you capture your customers name and email address and send them regular newsletters and coupons can be set up very quickly for you and in many cases can be greatly automated.  Once this is in place you will usually see at minimum a 10% increase in revenue from your current customers.

In many cases your current customers will also become word of mouth advertisers for you and begin forwarding your newsletters and coupons to friends who will also be interested in your product or service.

If you are interested in seeing how Email Marketing can be implemented for your business please contact SourceOne Technologies at 720-306-5001 today.

Compelling Statistics on how effective E-Mail Marketing is

If you are on the fence about adding E-Mail Marketing to your marketing mix the following statistics should help you see the power of using E-Mail Marketing.

• Consumers who subscribed to email newsletters generated 34.25% more product sales. – ConAgra Foods case study in association with MarketingSherpa (2007)

• Email’s ROI in 2008 was $45.06 for every dollar spent on it. – DMA (2008)

• Email drove an average of $0.14 in revenues per delivered message. – Epsilon “Q3 2008 Email Trends and Benchmark” (Jan 2009)

• 56% of recipients of permission-based e-mail from retailers say they are more likely to make purchases from the retailers that they receive e-mails from

• 54% of respondents in a consumer survey said they had a more favorable opinion of the companies that send them email. – Epsilon (Oct 2008)

• 48% say they feel more loyal to retailers and their products as a result of receiving permission-based e-mail

• 55% share a coupon or forward the e-mail

• 62% of marketing executives surveyed say that email newsletters are tactics that are a part of their 2009 marketing strategy. – Datran Media “3rd Annual Marketing & Media Survey Results” (2008)

• 67 percent of respondents stated that email has helped boost sales through other channels. – Datran Media, “Marketing & Media Survey” (2008)

Get Started today with our turnkey E-Mail Marketing Packages