Using Email Marketing as part of your marketing mix is a great way to stay in contact with your prospects and current customers and in most cases generate more revenue on a regular basis.

One key to using email marketing successfully is to be consistent.  Being consistent with your email marketing will keep you in front of your market and help build a connection.  Consistency being key you should market to your email list approximately 2 – 4 times a month. 

Here are a few additional tips to help you use email marketing effectively in your business:

Provide something of value to members of your list when you send them email.  Coupons are great to send out to your list and are often shared with others.

Track your results.  It is important that you know what emails are effective and which ones are not.  This can be achieved by using a system that shows you who opens the emails and if they click on any links included in the email or not.

Personalize the emails you send.  Use a tool that will allow you to personalize the email you send to each prospect and you will see an increase in your open rate.  Everyone likes to be addressed by name.

Respect your list. It is critical that you respect your list and never spam them with email they do not want.  To prevent this a system should be used that allows subscribers to un-subscribe if they no longer wish to receive your email marketing.

Make it easy to share.  Make it easy for your list to share any email you send with someone else.  This will help you grow your list over time.

These tips will help you effectively use email marketing to reach your prospects and customers and stay in front of them on a regular basis, ultimately generating more revenue.

 

If your business is ready to capture the benefits of Email Marketing SourceOne Technologies can assist you in getting started.  We offer several plans that range from the do it yourself to the everything done for you plans.  Click here to find more about our Email Marketing plans.

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Businesses that are run online have been using a strategy for years for selling products and services; email marketing.  This is a marketing tool however that many businesses with a store front or office overlooked and did not include into the marketing mix.  Email marketing however, can no longer be overlooked and should be incorporated into every businesses marketing mix.

Email marketing will allow a business to build a list of customers or prospects and keep in touch with them on a regular basis.  In most cases staying in contact with your list of prospects and customers will increase revenue.

There are several benefits to using email marketing in your business.  Here are a few of those benefits:

• Low Cost
• Offers Unlimited follow-up with your prospects and customers
• Offers increased opportunity for more sales
• Is a great customer retention tool
• Can be automated
• Implementing Email Marketing typically increased revenue

There are also several ways that you can use email marketing with communicating with your prospects and customers.  Here are just a few:

• Thank them for their purchase
• Provide a coupon
• Send information on a sale or special promotion
• Promote an event
• Send a newsletter
• Share information on new products or services
• Profile the customer of the month

As you can see using email marketing has many benefits and uses for every business. Email marketing should no longer be an overlooked item in any business marketing mix.

Stefanie Blackburn is an Internet Consultant with SourceOne Technologies. SourceOne Technologies currently offers assistance to business owners in establishing a complete online presence by offer their services as an Online Marketing Consultant.

If your business is ready to capture the benefits of Email Marketing SourceOne Technologies can assist you in getting started.  We offer several plans that range from the do it yourself to the everything done for you plans.  Click here to find more about our Email Marketing plans.

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If you are a business owner that has used the Yellow Pages in your marketing mix you know that this can be very costly, and sometimes there is little return on this cost.  A huge cost with little return is something that most businesses can not afford to keep and remain profitable.

We have one client that was paying almost $1200 a month for their Yellow Pages listed and from what little tracking tools they had were only able to attribute about 2 customers a month from those ads.  We have now switched this client to other marketing channels which include Social Media, Blogging as well as Email Marketing.  The goal is that within three months of adding these services (at a MUCH lower cost) that we will be able to a substantial increase in traffic and revenue from these efforts.

Looking at other methods to market besides the Yellow Pages is becoming a trend with small businesses or what some call micro-business (micro-business = 10 employees or less).  Personally, I believe that there are better methods to market than the Yellow Pages where you can better track and measure the effectiveness of your marketing. 

Vistaprint conducted a survey in April of 2010 of 1,100 customers and in this survey found that  two-thirds surveyed have no interest in marketing in the Yellow Pages and only 11% plan to use it in the future.  Here is graph of the marketing channel trends of those surveyed:

In looking at this graph it is nice to see that many businesses are currently using Social Media, Online Direct Marketing and Physical Direct Marketing.  This is a trend that will continue and is one that will help small or micro-business cut cost and build focused prospect lists.

If you would like to read the full survey you can do so here at Vistaprint’s Small Business Blog.

If you are interested in learning more about how you can use social media in your business please contact us via the form below:

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We are working with several of our clients on incorportating Social Media into thier overall Internet Marketing plan due to the many benefits that it produces.

One benefit though that is often overlooked is the opportunity Social Media provides for you to network with others.  In several cases by using Social Media or Social Networking tools you are now able to connect with others that are great potential power partners, business partners or even customers, just because you started using Socail Media and sharing more information about yourself and what you do.

Often people over look this beneift of using Social Media and Social Networking but you shouldn’t.  The larger your network is, especially in a troubled economy the larger your base of contacts and potential customers are.

Users on Twitter, one of the most popular Socail Media tools right now have organized what are called Tweet-ups where you can go and in person meet the people you network with on Twitter.  This is an excellent example of how online Socail Media or Social Networking as extended to offline.

Here is a great article that goes into more depth on this topic, how networking is one of the benefits of using Social Media and Social Networking.

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• Twitter grew 1,444% in a year (socialmediatoday.com)
• Is social media marketing right for you? (va4growth.com)

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If you are on the fence about adding E-Mail Marketing to your marketing mix the following statistics should help you see the power of using E-Mail Marketing.

• Consumers who subscribed to email newsletters generated 34.25% more product sales. – ConAgra Foods case study in association with MarketingSherpa (2007)

• Email’s ROI in 2008 was $45.06 for every dollar spent on it. – DMA (2008)

• Email drove an average of $0.14 in revenues per delivered message. – Epsilon “Q3 2008 Email Trends and Benchmark” (Jan 2009)

• 56% of recipients of permission-based e-mail from retailers say they are more likely to make purchases from the retailers that they receive e-mails from

• 54% of respondents in a consumer survey said they had a more favorable opinion of the companies that send them email. – Epsilon (Oct 2008)

• 48% say they feel more loyal to retailers and their products as a result of receiving permission-based e-mail

• 55% share a coupon or forward the e-mail

• 62% of marketing executives surveyed say that email newsletters are tactics that are a part of their 2009 marketing strategy. – Datran Media “3rd Annual Marketing & Media Survey Results” (2008)

• 67 percent of respondents stated that email has helped boost sales through other channels. – Datran Media, “Marketing & Media Survey” (2008)

Get Started today with our turnkey E-Mail Marketing Packages

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