Social Media and Social Networking leads to offline conections

We are working with several of our clients on incorportating Social Media into thier overall Internet Marketing plan due to the many benefits that it produces.

One benefit though that is often overlooked is the opportunity Social Media provides for you to network with others.  In several cases by using Social Media or Social Networking tools you are now able to connect with others that are great potential power partners, business partners or even customers, just because you started using Socail Media and sharing more information about yourself and what you do.

Often people over look this beneift of using Social Media and Social Networking but you shouldn’t.  The larger your network is, especially in a troubled economy the larger your base of contacts and potential customers are.

Users on Twitter, one of the most popular Socail Media tools right now have organized what are called Tweet-ups where you can go and in person meet the people you network with on Twitter.  This is an excellent example of how online Socail Media or Social Networking as extended to offline.

Here is a great article that goes into more depth on this topic, how networking is one of the benefits of using Social Media and Social Networking.

Related articles by Zemanta

• Twitter grew 1,444% in a year (socialmediatoday.com)
• Is social media marketing right for you? (va4growth.com)

Compelling Statistics on how effective E-Mail Marketing is

If you are on the fence about adding E-Mail Marketing to your marketing mix the following statistics should help you see the power of using E-Mail Marketing.

• Consumers who subscribed to email newsletters generated 34.25% more product sales. – ConAgra Foods case study in association with MarketingSherpa (2007)

• Email’s ROI in 2008 was $45.06 for every dollar spent on it. – DMA (2008)

• Email drove an average of $0.14 in revenues per delivered message. – Epsilon “Q3 2008 Email Trends and Benchmark” (Jan 2009)

• 56% of recipients of permission-based e-mail from retailers say they are more likely to make purchases from the retailers that they receive e-mails from

• 54% of respondents in a consumer survey said they had a more favorable opinion of the companies that send them email. – Epsilon (Oct 2008)

• 48% say they feel more loyal to retailers and their products as a result of receiving permission-based e-mail

• 55% share a coupon or forward the e-mail

• 62% of marketing executives surveyed say that email newsletters are tactics that are a part of their 2009 marketing strategy. – Datran Media “3rd Annual Marketing & Media Survey Results” (2008)

• 67 percent of respondents stated that email has helped boost sales through other channels. – Datran Media, “Marketing & Media Survey” (2008)

Get Started today with our turnkey E-Mail Marketing Packages