Using Email Marketing as part of your marketing mix is a great way to stay in contact with your prospects and current customers and in most cases generate more revenue on a regular basis.
One key to using email marketing successfully is to be consistent. Being consistent with your email marketing will keep you in front of your market and help build a connection. Consistency being key you should market to your email list approximately 2 – 4 times a month.
Here are a few additional tips to help you use email marketing effectively in your business:
Provide something of value to members of your list when you send them email. Coupons are great to send out to your list and are often shared with others.
Track your results. It is important that you know what emails are effective and which ones are not. This can be achieved by using a system that shows you who opens the emails and if they click on any links included in the email or not.
Personalize the emails you send. Use a tool that will allow you to personalize the email you send to each prospect and you will see an increase in your open rate. Everyone likes to be addressed by name.
Respect your list. It is critical that you respect your list and never spam them with email they do not want. To prevent this a system should be used that allows subscribers to un-subscribe if they no longer wish to receive your email marketing.
Make it easy to share. Make it easy for your list to share any email you send with someone else. This will help you grow your list over time.
These tips will help you effectively use email marketing to reach your prospects and customers and stay in front of them on a regular basis, ultimately generating more revenue.
If your business is ready to capture the benefits of Email Marketing SourceOne Technologies can assist you in getting started. We offer several plans that range from the do it yourself to the everything done for you plans. Click here to find more about our Email Marketing plans.