E-mail Marketing Services

Email Marketing is an effective way to keep in touch with your current client base, building that relationship you have worked so hard to create and creating additional revenue.  Email marketing is also a very effective way to connect with new and potential clients.

SourceOne Technologies provides several options for email marketing from the do-it yourself package to the full service – we do it all for you.

Find out more about our Email Marketing Packages today

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Of all the many ways you can promote your business today, I want to share with you one of the most effective, most profitable, and least risky ways to market your products or services – email marketing.

Now just to be clear, I’m not in any way talking about buying an email list of people that don’t know you and blasting out a million messages in the hopes of making a few sales. Sending any promotional emails to people who have not given you permission to contact them is clearly spamming and there are rules and regulations that prohibit that in most countries.

What I am talking about is “Permission Based Marketing” – where you offer someone some free, valuable information (like a free special report, audio or video) as an incentive to give you their email address and permission to contact and market to them in the future. Offering a free email newsletter to your prospects gives you the chance to get your name in front of your website visitors on a regular basis and allows you to provide value and develop lasting relationships with them.

What’s so great about email marketing? Perhaps the greatest, is that studies have shown that commercial e-mail marketing returned a whopping $43.62 for every dollar spent on it in 2009, according to the DMA’s (Direct Marketing Association) Power of Direct economic-impact study.

That’s an incredible return on investment of over 4000%!! Most businesses are lucky if they run an advertisement and get a 200% or 300% return, but when you can get $40 back for every $1 you invest, I’m amazed that more businesses don’t take advantage of this marketing method.

Here are some important points to keep in mind as you consider using email marketing in your business, and next time I’ll introduce you to some of the best online services available to help you with your email marketing efforts.

1. You must always ASK for permission to email someone first, and once it’s granted to you, you must respect and honor the responsibility that you’ve been entrusted with. You must never sell or give your list of addresses and names to anyone and you must maintain control of your list at all times.
2. If someone doesn’t want to be on your mailing list, you must respect their wishes and make it easy for them to be removed from your list.
3. If you don’t already have one, create a Privacy Policy that states exactly what you do with the information you collect from your visitors – and honor it! Just posting a link to a privacy policy can increase the likelihood that a prospect will sign up for your list.
4. If you’re a marketer in the U.S. you must be certain your email marketing efforts comply with the CAN-SPAM act. It’s not difficult to do, especially if you use a reputable email service provider to handle your mailings for you,
   but the penalties for violating it can be steep.

SourceOne Technologies Offers Email Marketing services to help every business.  Find out more about our Email Marketing Services Here.

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As a business owner are you leaving money on the table?  Unfortunately many business owners are doing just this, leaving money on the table; but this doesn’t have to be the case.

One of the top things we see all the time is a business owner missing out on additional revenue, sometimes thousands of dollars worth by not capturing the name and email address of their current customer base.  The good thing is that this is something that can easily be corrected.

One of the largest assets a business has is its customer list, but the value in this asset is only there if it is utilized.  Current customers that have already benefited from your products and services more than likely will use you again, however you must stay in front of them so they remember you.

Implementing Email Marketing where you capture your customers name and email address and send them regular newsletters and coupons can be set up very quickly for you and in many cases can be greatly automated.  Once this is in place you will usually see at minimum a 10% increase in revenue from your current customers.

In many cases your current customers will also become word of mouth advertisers for you and begin forwarding your newsletters and coupons to friends who will also be interested in your product or service.

If you are interested in seeing how Email Marketing can be implemented for your business please contact SourceOne Technologies at 720-306-5001 today.

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If you are a business owner and haven’t started using email marketing to communicate with your customers and prospects yet – now is the time. Jupiter Research predicts that US spending on email advertising will grow to $2.1 billion by 2012, so if you haven’t started using email marketing now is the time if you want to survive.

What exactly is email marketing?

E-mail marketing is is the use of email to send a targeted messages, information or offers to a designated set of customers or prospects. This is done by asking your customers or prospects to sign up or opt in to receive email from you.

If you haven’t gotten started yet with email marketing there are a few things that you can do to get started on the right foot.

Getting started with email marketing

The first thing you should do is identify the email management tool that you will use to store your customers or prospects names and email addresses and send out email from. There are a few tools that we recommend for this that range from $18 – $40 a month depending on your needs. This tool must provide an option for the visitor to opt-in to your list and if they wish to opt-out. It is important that you don’t skip this step. Trying to cut corners on this step could end up costing you.

The next thing that you will need to do is establish a method for collecting the names and email addresses of your customers or prospects. There are several ways that you can do this. One of the top ways to capture names and email addresses is to set up a lead capture form on your web site and offer a coupon or special in exchange for providing their name and email address. If you have a storefront location you could have your customers complete a registration card to be added to your mailing list, or you could place a computer near the checkout as well and have them register when checking out.

How to build your list?

One key to successfully building your list is to offer your customers and prospects an incentive to sign up for your list. In most cases if you operate a retail store or restaurant a good incentive to sign up for your list is to offer a a coupon of value (i.e.: 20% off, Free Dessert, Free Appetizer). A good incentive for a doctor, dentist, or other health care provider could be a free report on a health related topic.

Once you have your email management tool in place and have a method to collect the names and email addresses of your customers and prospects it is time to begin marketing to your list. The key to effective email marketing is to provide useful, relevant information to your customers and prospects without directly selling to them with every email. Your goal is to build a relationship with your customers and prospects and position yourself in their mind as the first choice when they need the product or service you offer. If you are a restaurant or retail store owner it is a good idea however to include a coupon or a special in your email messages, this is typically very well received.

If you follow the tips above for setting up an email management tool, building your list and how to mail to your list you will experience great success in your email marketing and you will l not be left behind with email marketing.

About the author: Stefanie Blackburn is the Internet Consultant for SourceOne Technologies.  SourceOne Technologies  focuses on helping our clients excel when it comes to creating an online presence and succeeding with email marketing.

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