Businesses that are run online have been using a strategy for years for selling products and services; email marketing. This is a marketing tool however that many businesses with a store front or office overlooked and did not include into the marketing mix. Email marketing however, can no longer be overlooked and should be incorporated into every businesses marketing mix.
Email marketing will allow a business to build a list of customers or prospects and keep in touch with them on a regular basis. In most cases staying in contact with your list of prospects and customers will increase revenue.
There are several benefits to using email marketing in your business. Here are a few of those benefits:
- Low Cost
- Offers Unlimited follow-up with your prospects and customers
- Offers increased opportunity for more sales
- Is a great customer retention tool
- Can be automated
- Implementing Email Marketing typically increased revenue
There are also several ways that you can use email marketing with communicating with your prospects and customers. Here are just a few:
- Thank them for their purchase
- Provide a coupon
- Send information on a sale or special promotion
- Promote an event
- Send a newsletter
- Share information on new products or services
- Profile the customer of the month
As you can see using email marketing has many benefits and uses for every business. Email marketing should no longer be an overlooked item in any business marketing mix.
Stefanie Blackburn is an Internet Consultant with SourceOne Technologies. SourceOne Technologies currently offers assistance to business owners in establishing a complete online presence by offer their services as an Online Marketing Consultant.
If your business is ready to capture the benefits of Email Marketing SourceOne Technologies can assist you in getting started. We offer several plans that range from the do it yourself to the everything done for you plans. Click here to find more about our Email Marketing plans.