The first step to ensuring your website ranks in Google and other search engines is to ensure you are selecting the right keywords to target. The keywords are what prospects and clients will be searching with to find you. Understanding what potential customers are searching for when they are looking for your product or service is critical in planning your content for your website and adjusting as needed. Understanding keywords is also the very first step you should take before launching into a SEO Campaign for your website.
We perform research to determine what your customers and prospects may be typing into Google and other search engines when they are looking for your products or services. We also investigate how many searches are being performed on a monthly basis both globally and locally and what the competition is for your keywords.
Keyword research is the first step that all SEO programs and services should look at first, it is the foundation. Performing keyword research gives you insight in how searchers think. Once you know what keywords are being searched for you can use this information in your website content to ensure that you are producing relevant content that your prospects and customers are searching for.