Is your Business Harnessing the Power of Twitter ?

Unless you haven’t been following the latest news and hottest things I am sure you have heard of twitter.  If you for some reason haven’t heard of twitter yet here is a quick description for you of what twitter is:

Twitter is a social networking and micro blogging service that allows you answer the question, “What are you doing?” by sending short text messages 140 characters in length, called “tweets”, to your friends, or “followers.”

You can also find out more about twitter at www.tweeternet.com

Twitter is proving to be a very powerful tool for many businesses.  Twitter allows you to communicate instantly to your followers and provide them with relevant information and in many cases a promotion that they can take advantage of.  This typically results in additional advertising for your business and in most cases revenue.

Naked Pizza is doing a great job of using twitter to communicate with their followers and they are seeing a great Return on Investment for this activity.  They have used twitter to communicate a special or promotion and in general interact with their customers.  In April they decided to track the sales that were a direct result of twitter and found that on April 23 an exclusive-to-twitter promotion brought in 15% of the day’s business.

If you view Naked Pizza’s twitter page at www.twitter.com/nakedpizza you will see the tweets that Naked Pizza sends out to its followers.  When you are here please also take a look at the positive comments from their followers.  All of these positive comments are also seen by anyone following the person that provided the comment.  This is FREE advertising that is seen by thousands of users.

Berry Chill is another company that is harnessing the power of twitter to communicate with their customers and drive additional business.  Berry Chill features “sweet tweets” that they send out to customers offering special promotions to twitter followers.  This drives a lot of business to the store and even attracts new customers.

If you are not using twitter yet in your business it is time that you start.  You can set up an account for FREE at http://www.twitter.com .  The key to harnessing the power of twitter is to have a custom background designed for you that showcases your business and your offerings and sets you apart.  SourceOne Technologies can assist you in having a custom background designed.  To find out more about this service please contact us at 720-306-5001 x 101 or email us  by clicking on the link custom twitter background.

You can read more on how Naked Pizza and Berry Chill are using twitter in the article Twitter Proves its Worth as a Killer App for Local Businesses