How to Blog – Blogging 101
Blogs or weblogs used to be mostly for personal use, like a journal or a diary only this one is online. These days however, blogs have also become a tool for many businesses. It has become a means to reach out to their present and potential clients especially since people are now technology-savvy, they prefer the convenience of searching and learning more about a certain business’s products and services within a few clicks.
Whether your company or your business is only starting up or has been ongoing for a while but with no online marketing strategy, a blog would be a great way to start introducing it to your target market and gaining clients.
But, how to blog? Is it as easy as getting just a blank piece of paper and writing down your article? Well, not necessarily. Knowing how to blog has a significant role on how effective your blog would be and end-result that it can give you and your business.
Below is a list of things to keep in mind about how to start your blog:
1. Know your niche and stick to it – whether for personal or business use, research about your topic, and then sticking to your niche topics can bring you more traffic and more clients. If you’re business is about real estate, post real estate related topics, products, and services, if you are into food and beverage, anything related about food, beverage, restaurants, even health, can be included in your blog.
2. Choose your blog name, URL address, design and platform - now that you have come to a decision on your topics — although this would be easy if you are blogging for business — it is now time to think of your blog name and URL, both usually your company’s name since it is the one you’re marketing. After all these, choosing where you want to place your blog is the next most important thing if you are just starting how to blog. There are a lot of blog platforms available today, both free and paid, that can accommodate personal and business blogging. Some of the most popular blogging websites are WordPress, Blogger, Tumblr, and LiveJournal. Depending on your style, choose the ones that best suit your business’ needs, which one is easier to navigate, the design that is easy and not to heavy on the eyes, these may seem insignificant but it is as important as the contents if you are just learning how to blog.
3. Regularly post content – posting articles and content on your blog is the bread and butter of your blog site. This is what people would be looking for when they visit your blog. Make sure that you post within your niche and you post regularly. If you can’t post daily, you can write several articles per day and just schedule each post to be published in the next days.
4. Publish and promote your blog – so, you are now starting to get the hang of how to blog, it’s time to broadcast it to the world and let everyone know about your business — your products and services. How? Start with your existing clients and friends, let them know that they can now be updated about your business through your blog, it is a good idea to send out emails or newsletters. If you have social media accounts like Twitter, Facebook, or LinkedIn, post your blog site there too, you can also post feeds of your articles to bookmarking sites like Digg and StumbleUpon to get your blog out there.
The 4 notes above are just the general things that can help you start a blog, once you have created your blog, you will have to work on your content, target, gain and maintain your traffic/visitors. So, knowing how to blog is just the beginning of your blogging experience, keeping it alive and getting traffic is an ongoing process.