Customize your Facebook Profile for Branding

Facebook is a great tool to use for marketing and branding for both businesses and individuals.  Depending on what your focus is you may opt to build your network with a personal Facebook profile verses a Business Facebook Page.

If you choose to use a personal profile there is a new application that you can use to tweak your profile and help strengthen your personal brand.

Schwepps the beverage company has created this application and made it available to you for use.  It is called “Profile Yourself” and it gives you the ability to run a giant photo via multiple windows on your profile page.

Here is a video that show how this app works.

You can get the application at Schweppes Fan Page:  http://www.facebook.com/SchweppesFanPage

If you are looking for a few more examples of tweeks you can make to your page you can check out this article from Mashable: http://mashable.com/2010/12/14/new-facebook-profile-hacks/

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Have you ever wondered how your Facebook Page or Twitter Account compares to your competitors or others in your industry?

There is now a great way to find out using a tool from WildFire called Social Media Monitor.  This tool will allow you to put in your Facebook Page info and the information of the page you want to compare and show you where you stand.  You can also do this with Twitter accounts.

This tool can be found at:  http://monitor.wildfireapp.com/

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Social Media is something that your business can no longer ignore.  This being the case many companies are begining to craft Social Media Policies to ensure that all expectations of Social Media activites and employee use of Social Media is covered.

Creating a policy can be a large task to tackle.  We have found a tool that will help you get a jump start on this process.  The tool is called Policy Tool and it will walk you through the process online of creating a policy.

This will give you a basic policy to start with.  When you are ready to expand this policy we can assist you with our Social Media services here at SourceOne Technologies.

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Facebook is a great resource for businesses to market on.  In fact we encourage all businesses to create a Facebook Page for their business and start using this to engage current and prospective customers.

One question that we often here is how do we find the pages we want to follow?  For our business customers that are creating Facebook Pages we work with them with strategies to let their target markets know about their page.  These strategies include using email marketing, adding a link to their website, adding a link to their email signature as well as some targeted campaigns.

But what ways are there for an average user to locate pages they want to follow?  Facebook heard this as a need and not too long ago launched a tool that allows you to browser for pages.  This tool can be found at:  http://www.facebook.com/pages/browser.php and is called the Facebook browser.

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FacePINCH is a search engine that will search posts and status updates on Facebook of those that have thier privacy set to public.  Once you enter a keyword or a phrase FacePINCH will return real time results.

In playing with this tool, it can be very useful in tracking a brand, watching keywords and finding new connections related to a specific niche

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Have you ever needed to reach a client or prospect and get them information, but for some reason you didn't want to talk to them?  Maybe your were running late or had bad news?  Well now there is a tool that you can use to get connected directly with thier voicemail on their mobile phone.

This tool is Sly Dial and is the perfect tool to help  you out when you only want to leave a voicemail.

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If you have ever needed to convert your presentations or marketing material to another language then DocTranslator may be just what you are looking for.  This tool will convert your documents keeping the formatting in place into the language you need (50 are currently supported).

There is no need to register or provide an email address to use this service.

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Coupons are a great way to market your business, products and services, but sometimes they are time consuming to create and manage.

Oneminute coupon is a new service that is in beta testing that allows you to design a coupon for free that can be posted on your website and printed out by your customers and visitors.

It is a tool worth investigating and incorporating on your site to bring customers into your business.

SourceOne Technologies can assist you in implementing this service along with many more to help you drive customers to your business.

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If you ever wanted to have your picture on a magazine – now is your chance.  The site www.magmypic.com offers you the ability to create a magazine with your picture on it.

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Clobby is a very exciting group chat application for Facebook. It adds a “Chat” tab to your Facebook page or profile. You can host chat events and chat parties for your friends and fans.

Finally, you can now have long-awaited group chat with your Facebook friends and fans. And it’s FREE!

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