LinkedIn Tidbit – LinkedIn Signal

December 12, 2011 by  
Filed under Blog, Quick Tips, Social Media

A LinkedIn Tidbit

 

LinkedIn is a great Social Network to include in your overall Social Media strategy, especially if you work with professionals and do business to business transactions.

Here is a quick video that LinkedIn released this year on how you can use the LinkedIn Signal feature for your networking and research on LinkedIn :

 

 

This is just one way you can use LinkedIn as part of your social networking and social media strategy.

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Social Media Tip – LinkedIn

October 14, 2010 by  
Filed under Quick Tips, Social Media

Today's tip is all about LinkedIn

LinkedIn is a business network that is meant primarily for business professionals as a place to connect with one another and market tier products and services in a (B2B) business to business environment.

It’s a great way to connect and network with business owners and people in a mutually beneficial way!

You can add links to your websites, blogs and other social profiles. You can also set up groups that are similar to Facebook fan pages, and you can also have other recommend your services in exchange for you recommending theirs.

LinkedIn also has a lot of authority on Google and other popular search engines. If you currently have a LinkedIn profile, try doing a search for yourself on Google. There is a good bet that it will show up on the first page of results.

That is authority ranking and you don't want to miss out on it!

That ends today’s quick tip

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Social Media Tip – Contests

October 12, 2010 by  
Filed under Quick Tips, Social Media

Social Media TipsToday's tip is all about contests:

Contests are a fantastic way to get a lot of people to join your fan page!

People really enjoy entering contests, especially if they are easy to enter and have great prizes. You can even specifically state that the prize will be awarded when you hit a certain number of followers. This way you can get people post the contest to their wall in order to get more entries, which will help the contest go viral.

That way you don’t have to award the prize unless you reach your target number of followers. Just be sure to keep the target number realistic, otherwise people won't enter because they will feel the contest is a scam.

Another great way to use contests for marketing is to actually give away one of whatever you are selling.  If you have your own product, this is even more effective. Your entire contest can revolve around giving away a copy of your product, which will bring a lot of publicity and recognition to the product.

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Social Media Tip – Twiter Traffic

October 11, 2010 by  
Filed under Quick Tips, Social Media

Social Media TipsToday's tip is all about Twitter traffic:

Marketing on Twitter is very easy, but you must be aware that it doesn't always yield the desired result unless it is done properly.

Twitter marketing has to be approached in a completely different way than other forms of advertising because Twitter limits the size of posts to just 140 characters.

This means you must keep your posts very short. This means you can’t ramble on endlessly. You have to get to the point and do it in a way that peeks your follower’s interest and get them to click!

It’s a very good idea to read your Twitter page daily and respond to messages that your followers post.

By interacting with them directly, you can establish friendships. This is very important, because your followers can “re-tweet” (RT) your messages to their own followers, potentially allowing you to reach a wider audience.

That ends today’s quick tip

 

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Social Media Tip – Content Ratio

October 10, 2010 by  
Filed under Quick Tips, Social Media

Social Media tipsToday's tip is all about content ratio:

When it comes to promoting products and services with social media there is no magic ratio when it comes to the amount of ads versus the amount of content that you put out there.

It can vary from niche to niche, and also based on your target market demographic. Some markets will respond kindly to a 2 to 1 ratio of content versus advertising messages, while other markets will become extremely angry if they get a marketing message for every two content posts. A good way to play it safe is ratio of at least 5 to 1.

By posting at least five quality content messages for every one marketing message, you will make it much easier for people to deal with the marketing, and they will pay more attention, too!

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Social Media Tip – Providing Useful Information

October 9, 2010 by  
Filed under Quick Tips, Social Media

Today's tip is all about providing useful information:

 

When you are trying to market your products or services successfully with social media, one very important thing that you should always do is posting useful and interesting information on a regular basis.

 

This actually has two major benefits;

 

1. It makes people like you, because people love getting free stuff.

 

2. It establishes you as an expert, because it proves you know what you’re talking about within your niche.

 

While you can’t always post a lot of information on some of the social networks themselves, you can create helpful posts, free reports and ebooks then post it on your blog and use one of the many free applications available to update to all of your social network profiles at one time letting all of your followers and fans know about the new content.

 

By doing this on a regular basis you will build your reputation of someone that really know what they are talking about.

 

That ends today’s quick tip

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Social Media Tip – Facebook

October 8, 2010 by  
Filed under Quick Tips, Social Media

Social Media TipsToday's tip is all about Facebook:

 

Marketing on Facebook is fairly easy, but there are several different ways to go about it. The easiest way is by setting up fan pages, so that people can click the "like" button and follow your updates.

 

It's important that your fan page has a purpose if you want it to be successful. You must have a specific plan for your pages because people won't click that button unless they like what they see.

 

Once you have created a great looking fan page make sure that you regularly post tips, gifts and links to videos on the page to keep people coming back to read and comment often. You can even run contest to encourage participation.

 

If you are stuck for ideas just login to your Facebook account and do a search for your top keywords and see what others in your market are doing on their fan pages.

 

That ends today’s quick tip

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Social Media Tip – Building Trust through Socializing

October 7, 2010 by  
Filed under Quick Tips

Social Media TipsToday's Social Media tip is all about socializing and building trust:

When it comes to social media marketing the most important thing you

should do is to spend time socializing.

 

This should be obvious, but too many marketers skip this vital

component when using social media to advertise their wares.

 

While it may take a bit of time to socialize, it is an important step of the

process, because people aren't willing to pay attention to you and your

marketing messages if they don’t know who you are.

 

You must make sure that you socialize with your friends fans and

followers, especially if you want them to respond to your marketing

message.

 

Think about it this way for a minute.

Who would you trust more?

The opinion of your friend, family, coworker or the opinion of salesperson you just met.

The simple fact is that people will be much more likely to buy what

you recommend if they trust you and you can earn their trust by

socializing with them, letting them get to know you, only recommending

quality products and posting useful information on a regular basis.

 

That ends today’s quick tip

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Social Media Tip – Shift your Focus

October 6, 2010 by  
Filed under Quick Tips

Social Media Quick TipsWhen it comes to successful social marketing one of the biggest

mistakes that many marketers make it that they are too focused on

making money and not enough on socializing. As an end result they

unknowingly spam their followers which often ends up in getting your

posts ignored, blocked or even banned.

 

When it comes to social marketing it’s very important that you use

social networks as they were intended (to socialize), especially if you

want to see any real results from your efforts.

 

Always remember to socialize first and promote second! When you do

this you will have no problem attracting hundreds, maybe even

thousands of happy fans, friends and followers that will be interested in

what you have to offer!

 

That ends today’s quick tip

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