It is estimated that there are approximately 3 billion internet searches each month that relate to local companies, therefore local search marketing is big business. Without a doubt, it is very important to your business success. There are steps you can take to improve search engine ranking, and ensure that you do not get left behind by the competition.
The tips for local search marketing are not that far removed from those applied to optimizing a website globally, but there are some additional ones that are applicable. We look at a few of them below:
Internet Yellow Pages: As more persons are using the internet to look for local businesses, the printed yellow pages is not as popular as before. Instead, persons are going online and using resources such as YellowPages.com, to find information on companies near them. As a result, this has become a very popular and effective method of advertising.
Local Map Listings: Customers use tools such as Google Places to find local businesses. Google Places is a free listing in which you can log vital business data. This includes information such as business name, address, opening hours, products, email address, and website address if you have one. This is all the information that a potential customer will need so they can easily find your business, and make a purchase. To get listed with Google Places is pretty simple, you have to complete an application and Google will then verify that you are legit.
Local map listings are also ranked by Google, and the position is dependent on the feedback you receive. In other words, the more favorable comments your business gets from consumers, the more credibility Google will give it, and move it up the ranking.
The standard SEO strategies can also be applied:
Backlinks: This refers to the inbound links to your site. The more quality links you have, the better your ranking will be in the search engine results. However, in the case of local search marketing, the backlinks must be from local based directories.
Relevant Content: The need to have content that is valuable and current is of vital importance, as it impacts search engine rankings. Users are always looking for content that satisfies their needs or desires, and it is important to keep this in mind at all times.
It is also essential to identify a niche market, and utilize local social media platforms. By gaining a reputation for trust and integrity, you can build a following on social networking sites like Twitter. Using that platform, it is possible to effectively promote your business, in a more personalized way. More and more, consumers are demanding that personal business touch.
To remain competitive it is important that your business maintain a strong online presence. There are several tools you can use to boost your ranking with search engines, and these have the added bonus of widening your customer base. In addition, you can achieve this without having to spend too much. Persons who use local searches are very serious about buying, so that is one market you don’t want to miss out on.