How to effectively use your content
January 13, 2011 by admin
Filed under Blog, Content Creation, Internet Marketing
How to effectively use your content
We have had a huge push lately explaining to our clients how important it is to have a blog and start blogging regularly. There are several reasons that you want to do this, but some of the main ones are building trust with your target market and for SEO purposes – Google loves blogs.
There is another topic however that goes hand in hand with starting a blog and posting content to it regularly is – are you effectively using this content and sharing it in other places?
Content is very important to building your brand and driving traffic to you. There are many sources for content distribution. The following are some of the most popular sources: Article Directories, Facebook Pages, Twitter, Syndication, as well as YouTube. These are places you should be distributing your content to in addition to your blog.
I know it sounds overwhelming, but it really isn’t. When you create a blog post you can use that blog post and share it on your Facebook Page (If you don’t have a Facebook Page yet – we can help you), You can also take that blog post and make a few minor wording changes and submit it to an article directory, you can also post a link to it on Twitter as well as you can take the content and turn it into a video.
You need to share content and you need to do so in many places, however that doesn’t mean you have to re-create your content every time. You can effectively use the content you are already writing for your blog and use it in other places. With will allow you to work smarter and not harder as you master creating a web presence for yourself and your business.
We work with a lot of Real Estate Agents and in order to help them effectively implement Internet Marketing for Real Estate we work with them on repurposing their content to use in many places. A blog post with tips for buyers or sellers can easily be turned into an article and posted to article directories as well as turned into a short little video and of course shared on Twitter and Facebook. A property listing can also be turned into many forms of content that can be distributed.
Keep in mind too that the more content you produce and share online the more pointers or links you will have back to your website. This will greatly help you with your Search Engine Rankings and building brand loyalty and recognition.
So – start producing and sharing content!
If you need assistance with a content marketing plan SourceOne Technologies can assist you in getting this in place and running.
