Article Marketing

How Users are Interacting on Pinterest

Have you wondered how users are really interacting on Pinterest and how this interaction is driving traffic and or sales?  The  info-graphic below from Wispond does a great job of illustrating how users are truly interacting.

A couple of key findings that we like to share are the following:

  • Pinterest referrals spend 70% more money than those that come from non-social channels
  • 69% of Pinterest users buy product they find from their Pinterest network, compared to 40% of users purchasing products from pages they had ‘Liked’

One other interesting finding was that pins with prices included received 36% more likes than pins without prices.

How are users using Pinterest

 

Info-graphic from Wispond

 

Article Writing – Increase Traffic and Drive Sales

Article writing is a great way to increase the amount of traffic to your website, more importantly increasing your exposure to the world. Writing articles is all about getting links to your website, usually done from within a "resource box." Your resource box should contain links back to your website, after someone reads your article if they are looking for additional information on the subject they are re-directed to your website.

Resources boxes play an important role in developing back links to your website, which are very important to search engines for ranking your site against your competition. Back links are one of the key factors that search engine use to rate your website based on relevance of a specific keyword, or topic. Creating an effective resource box will drive traffic to your website each time a reader would like additional information about the topic.

Article writing by far is the fastest way to build your back links, drive traffic to your website. Traffic is ultimately, what you want right. You did not build your website just to sit there and wait for people to stumble upon it occasionally. In addition, article writing is a fast and effective way to get your website indexed with the major search engines. When articles are published to directories that already have a lot of traffic your site is "picked" up by the search engines crawlers the next time they visit their web site, this means faster indexing and inclusion in search engines

Once you write an article you have to get it published, this is very easy to do, find article directories that are high traffic and user friendly. High traffic sites are your best option, your article spread around the internet much faster, and therefore getting you traffic faster.

The more articles that you write the more traffic you drive to your website. A good number to start with is five articles, write and publish a minimum of 5 per day, or at least 150 per month. In the right directories and distribution, you can build thousands of back links a month.

SourceOne Technologies offers article writing and marketing packages for our clients.  If you are interested in a consultation please complete the form below to get more information.

How To Write Quality Articles

How to Write Quality Articles

Writing articles is one way to effectively promote your web site and help establish yourself or your business as an expert in your field.  When you publish an article you are able to provide an author resource box where you can include a link back to your website.  The link published in your article creates what is called a backlink back to your website and helps you with your SEO efforts and general exposure to your site.

This post will cover how to write articles that make the biggest impression and maximum impact.

Here at SourceOne Technologies we write articles for all of our websites as well as for several of our clients.

The following are some key items that we focus on for all of our article writing and suggest that you do the same:

Article length

Your article should not be too long, the reader should be able to read your article in between three and five minutes.

Keep it simple

Not everyone who reads articles on the internet are brain surgeons. Keep it simple by using easy to understand text.

Short paragraphs

Keep each paragraph fairly short, on average about three to six lines.

Make it interesting to read

When writing, try to write from the heart with a passion. Keep the reader interested and make it fun.

Give the reader a reason to read the article

Try to provide a lot of free advice and information that your reader can use.

Just to recap, Article writing is a great way to generate exposure for your web site and create backlinks for SEO purposes.

Article Writing is a Great way to Market your Business

Article Writing can be a Great way to Market your Business

Internet users and potential clients seem to be starved for information especially free information. Blog and newsletter publishers are constantly looking for good, original and informative articles they can add to their websites or newsletter.

Businesses that write articles have a great source of hungry readers and publishers ready to pick up their articles for publication. 

The article writers have the ability through the author profile and the signature box on the article to advertise their website using hyperlinked or a link with keywords back to their website for FREE.

In many cases an article can be written within a few hours, and can easily be viewed by many hundreds if not thousands of eyes over its lifetime. Articles have a long life span, and assuming you have chosen to write the article yourself, it is a very effective form of free advertising imparting yourself as a knowledgeable expert in your field of writing as well as giving publicity to your business.

You may also hire ghost writers, or if you are more comfortable speaking an article, you can hire transcribers who will put your spoken words into written form, easing the labor for you.

Tips to help you produce better articles

Choose Your Headline Wisely.

eaders like to read words like tips, secrets and free preferably all in the same headline. Do not overdo your headline with too many irrelevant key words. You may get your article published but you may not attract as many readers as you may have done using words which promote a strong benefit to the reader.

Make The Content Interesting.

You should at least know something about your subject, but spend at least a little time on doing some research on your subject and the results will be superior. You do not need to be a literary genius, but check your grammar, spelling and have a friend proof read your work before making the mistake of submitting your blooper for all posterity.

Linking To Your Website.

The benefit an article writer has in submitting his work is that the publishers will allow a signature line, profile or resource box about the author. It is best to write in the 3rd person when writing about yourself. Hyper-linking your website to appropriate key words is the trick to get the search engines to notice you. Whether you use article submission software or do it manually, keep track of the articles you have written and the number of hits to your websites. You can also use the technique of using differing keywords that are appropriate for your website, so building internet traffic to your website using alternative search terms. Check that your links are working before you submit your work.

Have Fun.

Article writing can be a lot of fun once you get the hang of it. Read other articles to get ideas, read the newspapers and watch the news. In time you will find inspiration for your next literary work in the most unusual places. Originality is the key. Your article content can be checked quickly for duplication, so keep away from removing content away from others.

 

If you want to get started using Article Marketing in your business but just don't have the time, SourceOne Technologies can assist you with this.  We have several full service Internet Marketing plans for your business that include content creation services.