Real Estate Agents and Blogging

Real Estate Agents and Blogging

We have been working with several real estate agents and several of them have asked us questions about blogging and the importance of blogging.  Here at SourceOne Technologies we suggest that all of our clients have a blog and that they try to blog at least once a week.

Having a website is no longer enough for your online presence – you now need to reach out more with your prospects and current clients with other tools such as Facebook, Twitter, Linkedin and a Blog.

Here are some top reasons why real estate agents need to have a blog and be posting to their blog at least once a week:

• Blogging will help establish you as a local expert
• Having a blog is one of the best ways to increase your search engine ranking
• Content based blogs help build a relationship before the sale
• Writing a blog gives your prospects a reason to connect with you on a regular basis to see the information you have posted

If you are just getting started and don’t have a blog set-up yet we can assist you with this component of your online marketing plan.

If you would like additional information please complete the form below.

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Great Tools that you can add to your Real Estate site

We have been building a lot of websites for Real Estate agents lately that are geared to capture the prospects attention and provide them all of the resources they need.  We typically build these sites on the WordPress platform for these reasons:

• Easy for the end user to update
• Great for SEO
• Several Options available
• Great Tools that you can add

Some of the top tools we have been adding to Real Estate Sites lately are listed here:

Walk Score Plugin: This is a great plugin for adding Walk Score Neighborhood maps into your site.  The Walk Score of a property is becoming more important to several home buyers as they are looking to cut down on their commutes to local amenities.

Local Market Explorer: This is a very robust plugin that lets you add information from Zillow, Education.com, Walk Score and Yelp as well as local classes from TechStreet and local content from Nile Guide.  You can even integrate IDX/MLS information in with this plugin depending on what IDX provider you are using.

Mortgage Loan Calculator: This is a handy tool to help provide your buyers an idea of what they can afford when shopping for a home.

There are several other tools and options that can be added to make your Real Estate site a robust prospecting tool.

If you are interested in a consultation to see what SourceOne Technologies can do to help you grow your Real Estsate business with an interactive web site please complete the form below.

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Great Marketing Tip for Realtors – Create a Neighborhood Blog

Neigborhood Blogs are great tools for Real Estate Agents

 

 photo credit: Violette79

In today’s environment one thing that often sets one Real Estate Agent apart from the others is information.  How much information and knowledge do you have and share with your clients and prospects.

A great way to showcase your knowledge and gain recognition as an expert in the neighborhood is to start a neighborhood blog.  This blog can focus on activities in the neighborhood and events and then sprinkle in your information and listings from time to time.  The focus however will be on the neighborhood.

Starting a neighborhood blog will help you become seen as the neighborhood expert and start generating more sales.

If you are ready to start a neighborhood blog, SourceOne Technologies can help you get started and have this up and running.  Just complete the contact form below and we will get back to you to get started on making you the expert in your neighborhood.

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