Free Promotional Ideas to Promote your Business
Promotion is something that every business must do in order to grow and let current and future customers know what they do and the services they offer. Unfortunately, sometimes promotion can be 
expensive. There are several techniques that a business can use that cost little to no money, but they do require some time. Here are a few strategies you can use to promote your business with little cost:
Increase your database
Generating targeted lists of those that would have a need in your product or service is a great way to increase your potential customer base. This can be done through your face to face networking as well as by providing something of value on your website or Facebook page that entices visitors to give you a name and email address to be added to your list.
Stay in Contact
Staying in contact with your customers and prospects is key to helping reinforce who you are and what you can provide them in terms of products and services. You need to regularly send items like a tips list, a book review, an article, an interview, or a checklist to clients and prospects to keep your services top of mind.
Ask for testimonials
Clients love to say nice things when they have had a good experience, if you ask them. Implement a program to ask for a testimonial from your client and then use this, with permission of course, in your marketing material and on your websites. When asking for the testimonial be sure to ask the client to give as much detail as possible so it doesn’t look generic.
Write Articles
Content is very important in your online strategy and writing articles can help you get there. Take time to write articles on topics or tips your target market may be interested in, often the questions prospects ask you about your product or service can be turned into a good article. Send articles to print publications, online article directories, and specific online sites that your target market would read.
Send a press release
Creating and sending press releases can be great ways to get your business in the news. If you can tie your press release to an event that you are sponsoring or presenting in the community it creates a great local news piece. When writing your press release make sure it isn’t too salesy.
Keep your Sales pipeline full – Online Marketing activities to keep your pipeline full
May 9, 2011 by admin
Filed under Blog, Internet Marketing, Marketing
Online Marketing to keep your Pipeline Full
Having a pipeline of potential clients is critical for any business in order to survive. Unfortunately, however activities to fill the pipeline often are put on the back burner until they become urgent to generate that next sale.
Here are a few things that businesses can do on a regular basis with online marketing in order to continue to keep that pipeline full and have a steady stream of customers waiting to do business with you:
- Write a regular blog with content that your target market can use
- Build an email list and communicate regularly with your list so that they are aware of any upcoming specials and promotions
- Establish a presence on Facebook and interact with your target market
- Establish a presence on Twitter and connect regularly with target market as well as listen for opportunities
- Write articles and distribute them online to obtain exposure for your business
- If appropriate host a web or teleconference to connect with your prospects
- Share information on social networks that is valuable to your target market – this will help you be seen as an expert in the industry
Always keep in mind that it is critical to keep your pipeline full of new sales prospects in order to have a successful thriving business. The above activities are just a handful of things you can do on a regular basis to help fill that pipeline.
