Twitter is one of the top tools we always start our Social Media clients on.  The other day I came across this great mindmap that did a great job of showing the different types of tools to use with Twitter.  Some of these are just for fun and some are very useful:

Share on Facebook

One thing that you must do when you are using Social Media in your marketing mix for your business is to stay on top of current news, trends and events as well as what others are saying.  You definitely want to make sure you listen for any discussions regarding your products or services or those of your industry as well.

Twitter can be used as a research tool to help you find this information.  One way to do this is to use the basic Twitter search found at http://search.twitter.com/ or to use another tool that may make searching a bit easier and more organized for you.

Here are 5 Twitter Search Tools that may help you get the job done:

ReSearch.ly: a Twitter search tool designed to help marketers and businesses in general find the Twitter users that matter most to them. You can search tweets around specified keywords and filter results to show tweets from followers. You can also break the tweets down into segments.

Tweefind: this Twitter search tool sorts search results by user rank. Tweefind search results link the users name for you.

Tweetzi: a Web-based Twitter search tool that lets you see Tweets as they happen – in real time.

Twazzup: an online Twitter search tool that helps you search the news and filter out conversations.

Icerocket: a social media search tool that provides results from Twitter, MySpace, blogs and the Web.  Twitter results are hyperlinked to the user's main Twitter profile page.

Share on Facebook

Twitter has become a very popular Social Media tool used by many individuals and businesses.  It is one tool that you should not ignore as a marketing tool for your business.  This is a quick article that will show you a few ways you can utilize Twitter for marketing your Denver business.

One way Twitter can be used for your Denver business is to listen to your target market and customers and find ways to help them via twitter.  You can use various tools to listen to the conversations of your customers, including the Twitter search tool.  Listen for questions they may have regarding your product or service and offer tweets with information and tools.  Always listen for comments regarding your business both positive and negative and be sure to respond as soon as possible.

Twitter can be used for custom service as well.  There are many businesses that have set up specific twitter accounts just for this purpose.  This is a great method to use Twitter for your Denver Business to help customers get questions answered and problems dealt with quickly.  This is a great way to connect quickly with your customers and prospective customers and build trust.

Offering coupons and special sales to twitter followers of your Denver business is a great way to build a following on Twitter.  Followers like to receive special sales and incentives.  Offering a special Twitter only sale will typically result in increased followers as well as increased sales.

One thing that businesses need to remember about Twitter in general is that it should be used for marketing only.  It should be used as a tool to build connections and trust with your current and future customers.  Engage in conversation, connect, share and be authentic on Twitter.  This will help you use Twitter very effectively as a marketing tool for your Denver Business.

About the author:

Stefanie Blackburn is an Internet and Social Media Consultant for SourceOne Technologies a company helping businesses with Denver Internet Marketing.  Stefanie’s background including a great mix of technical expertise, business experience and Internet Marketing allow her to really dive in to what the client needs and create the right program to help them increase revenue and cut costs.  Grab your FREE 5 Day Crash Course on Twitter for Professionals.

Share on Facebook

Here is a wonderful video by Laura Fitton known on Twitter as @pistachio .  She is a co author of the book Twitter for Dummies.  In this video Laura gives some great benefits of being on Twitter even if your customer isn't on Twitter – yet!

The video is only 4 minutes long and provides some great points.

If you are interested in getting started with Twitter and you don't know where to start just complete the form below and SourceOne Technologies can assist you.

Share on Facebook

Is your business on Twitter yet?

If not you should probably put it in the plans to be completed.  Twitter is now main stream and is being used by many businesses to drive traffic and increase sales.  Twitter is viral and when businesses use it they are able to touch a lot of prospects quickly.  If you are posting interesting and helpful information on Twitter it will be shared by others and give you exposure to others.

The article below is from FYIndOut and it helps expand on the topic of businesses using Twitter.

Savvy Businesses Making the Most of Twitter

Companies are beginning to realize the importance of using Twitter to monitor their brand, create relationships and turn leads to sales. According to a recent survey by MarketingProfs, “more than eight in 10 Twitter users, most of whom represent small businesses, expect their company’s use of the popular micro blogging tool to increase in the next six months.”

In addition, 66% of the respondents consider Twitter either “somewhat important” or “extremely important” to their company’s business/marketing operations, compared with 29% who consider it “not very important.”

At FYIndOut, we’re always focused on helping businesses find and promote what they’re looking for and one of our main focuses is around using the power of social media to work for business.  Twitter is fast becoming one of the top platforms that companies not only participate in, but also get real value by doing so.  Unlike most other social media sites, Twitter has the ability and breadth to be a fun and efficient way to connect consumers in our personal lives as well as help businesses and employees in our professional lives.

We have definitely seen a positive difference in using Twitter for our company.  Through Twitter, we’ve been able to connect and learn from industry trendsetters, other entrepreneurs, investors, and key media people that cover our industry.  Not having any luck reaching out to people via email or their “Contact Us” form?   Try Twitter.  You’d be amazed at how fast you’re able to connect with others.

If you are just starting to use Twitter and have any questions about our experience or think that we might be able to help, please reach out to myself (@scottjmanley) or our Community Manager, Brett Kopf (@brettkopf) and we’ll do our best.

Related articles by Zemanta

• Twitter to Move into Business Mainstream (marketingvox.com)
• Paul Chaney: Is Twitter a Business Tool? Yes! (mpdailyfix.com)

Share on Facebook

Unless you haven’t been following the latest news and hottest things I am sure you have heard of twitter.  If you for some reason haven’t heard of twitter yet here is a quick description for you of what twitter is:

Twitter is a social networking and micro blogging service that allows you answer the question, “What are you doing?” by sending short text messages 140 characters in length, called “tweets”, to your friends, or “followers.”

You can also find out more about twitter at www.tweeternet.com

Twitter is proving to be a very powerful tool for many businesses.  Twitter allows you to communicate instantly to your followers and provide them with relevant information and in many cases a promotion that they can take advantage of.  This typically results in additional advertising for your business and in most cases revenue.

Naked Pizza is doing a great job of using twitter to communicate with their followers and they are seeing a great Return on Investment for this activity.  They have used twitter to communicate a special or promotion and in general interact with their customers.  In April they decided to track the sales that were a direct result of twitter and found that on April 23 an exclusive-to-twitter promotion brought in 15% of the day’s business.

If you view Naked Pizza’s twitter page at www.twitter.com/nakedpizza you will see the tweets that Naked Pizza sends out to its followers.  When you are here please also take a look at the positive comments from their followers.  All of these positive comments are also seen by anyone following the person that provided the comment.  This is FREE advertising that is seen by thousands of users.

Berry Chill is another company that is harnessing the power of twitter to communicate with their customers and drive additional business.  Berry Chill features “sweet tweets” that they send out to customers offering special promotions to twitter followers.  This drives a lot of business to the store and even attracts new customers.

If you are not using twitter yet in your business it is time that you start.  You can set up an account for FREE at http://www.twitter.com .  The key to harnessing the power of twitter is to have a custom background designed for you that showcases your business and your offerings and sets you apart.  SourceOne Technologies can assist you in having a custom background designed.  To find out more about this service please contact us at 720-306-5001 x 101 or email us  by clicking on the link custom twitter background.

You can read more on how Naked Pizza and Berry Chill are using twitter in the article Twitter Proves its Worth as a Killer App for Local Businesses

Share on Facebook