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How to use Twitter for Marketing your Denver Business

How to use Twitter for Marketing your Denver Business

Twitter has become a very popular Social Media tool used by many individuals and businesses. It is one tool that you should not ignore as a marketing tool for your business. This is a quick article that will show you a few ways you can utilize Twitter for marketing your Denver business.

One way Twitter can be used for your Denver business is to listen to your target market and customers and find ways to help them via twitter. You can use various tools to listen to the conversations of your customers, including the Twitter search tool. Listen for questions they may have regarding your product or service and offer tweets with information and tools. Always listen for comments regarding your business both positive and negative and be sure to respond as soon as possible.

Twitter can be used for custom service as well. There are many businesses that have set up specific twitter accounts just for this purpose. This is a great method to use Twitter for your Denver Business to help customers get questions answered and problems dealt with quickly. This is a great way to connect quickly with your customers and prospective customers and build trust.

Offering coupons and special sales to twitter followers of your Denver business is a great way to build a following on Twitter. Followers like to receive special sales and incentives. Offering a special Twitter only sale will typically result in increased followers as well as increased sales.

One thing that businesses need to remember about Twitter in general is that it should be used for marketing only. It should be used as a tool to build connections and trust with your current and future customers. Engage in conversation, connect, share and be authentic on Twitter. This will help you use Twitter very effectively as a marketing tool for your Denver Business.

About the author:

Stefanie Blackburn is an Internet and Social Media Consultant for SourceOne Technologies a company helping businesses with Denver Internet Marketing. Stefanie’s background including a great mix of technical expertise, business experience and Internet Marketing allow her to really dive in to what the client needs and create the right program to help them increase revenue and cut costs. Grab your FREE 5 Day Crash Course on Twitter for Professionals.

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How to find people to follow on Twitter

Hopefully you are now active on Twitter, if not I am hoping you are getting ready to take that plunge. One thing you will want to do once you are on Twitter and have posted a few tweets is to select those that you wish to follow.

There are several ways to select who you want to follow on Twitter. One quick and easy way is to follow your friends or those that you know to start with. After you have followed your friends however it is time to get down to business and start to find and follow those that are talking about what you are interested in or who are your target market for business.

Here are some ways to locate those individuals on Twitter that fit the criteria of either they talk about what you are interested in or they are your target market for your purpose for being on Twitter.

Search for individuals talking about what you are interested in

There are several ways to find people to follow that are interested in what you want to hear. I am only going to cover a few today, so please keep in mind there are many more.

HootSuite- Hoot Suite is a web based Twitter client that can be used to do many things (manage multiple twitter accounts, reply to people, follow people, schedule tweets, and more). The focus on HootSuite today however is the ability to use it to search. You can search in HootSuite for tweets that contain key words that you are interested in. Once you find the people that are sharing tweets of interest to you from within HootSuite you can select to follow them.

Search Twitter – You can use good old fashion search Twitter and search on the keywords of interest and follow those individuals directly from Twitter

Tweep Find – TweepFind allows you to search for a key word and find the top individuals based on user rank for that key word. ( a similar tool is TweetFind, however this one is based on the Tweets instead of Tweeps)

Nearby Tweets – Nearby Tweets is an excellent way to search for those that are in a particular location and tweet about a particular topic. This is an excellent tool if you are building a local list for people that may be interested in what you have to offer.

Browse a Directory with Twitter Users Listed

One great way to find people that you wish to follow is to use a directory. The directories have people grouped based on their interests and what they tweet about. Here are a list of a few directories to use to search for people to follow:

Twello – Twello is one of my favorite directories. Individuals are grouped by basic categories as well as very well defined categories. You can also search for people that contain certain words in their profile. One thing I really like about this directory is that you can login directly and as you are browsing you can select those that you want to follow without having to move back and forth between the directory and Twitter.

TweetFind – This is a new directory that looks very promising. It groups individuals into categories and it also ranks users. One worth checking out.

GeoFollow – this is a directory that allows you to do a few different searches to find what you are looking for. Another great tool to build a local list.

I am hoping that these tools with give you a place to start to find those to follow that are of interest to you and that you may be an interest to as well.

Good Luck finding and adding followers

- Stefanie