Your Customers are searching for you – are they finding you?

Image by Danard Vincente via Flickr

In today’s environment in most cases when someone needs your product or service they are going to go to Google or another search engine such as Bing or Yahoo and begin searching.  This allows consumers to do the leg work ahead of time and locate the best options for what they need.

The fact that consumers are searching for your product or service opens up a great opportunity for your local business, however you need to ask – Are they finding your business online or your competition?

Now is the perfect time to begin marketing your business online and start to capture the consumers searching for your product or service.

There are several ways to begin the process of marketing your business online and capturing the searches of consumers.  Here are just a few methods that you can utilize to do so:

• Register your business and website in local search directories

• Establish a Facebook Fan Page and engage your current customers

• Publish Articles online with information related to your products or services

• Establish a Twitter Account

• Participate in Online Forums where your prospects seek information

Once you have some channels established it is important to be creative in what information you share.  The following are some great things that you can share about your business:

• Testimonials

• Coupons

• Videos

• Profile a top customer

SourceOne Technologies is here to assist you if you need help in getting started with the above tips.  Once you get started and become consistent you will begin to see results and more traffic and customers from your efforts.

Remember that these tips apply to all types of businesses – store owners, landscapers, doctors, lawyers, you name it.

Local Search Marketing

The way we do business and how we reach our potential customers has changed thanks to the Internet.  Not only have internet users become much more savvy they now have many different ways to access information online, which include mobile devices and in some cases GPS.  In today’s environment consumers are used to finding information, including listings for local businesses, fast and easily.  In order to take advantage of these new trends you need to make sure your business can be found on the local level.  This is something SourceOne Technologies can help you with!

Optimizing for local search properly can be very rewarding and profitable with the fast growth of geo-targeting and personal search. SourceOne Technologies local search marketing services are an excellent solution for driving high quality traffic to your local businesses from multiple online mediums, which include top national search engines, local search engines, internet yellow pages, niche search sites, and mobile directories.

How it is done

Prospects are much for mobile today than they were a few years ago.  In order to have a broader reach local and regional business must implement a larger reach to have access to the large bucket of potential customers. In today’s environment, it’s about gaining visibility in various online search engines and on location maps, thus making it essential to be optimized for your geo-specific keywords. To accomplish this, SourceOne Technologies offers a local search package that will gain significant local marketing exposure for your company.

With our local search engine marketing your company can have customized, branded and targeted local listings in a variety of places such as Google, Yahoo!, Bing, YELP, and Merchant Circle and many more. We work with you to ensure you have an engaging local profiles, using keywords that are relevant to your target market, designed to drive local business to your website. We’ll also add graphics, any available video, optimized descriptions and links to each of the profile listings.

Once your profiles are set up, we’ll continue the momentum of these listings by generating relevant content for posting on applicable business listings, adding connections, and participating in the community within the local search site. We are ready show you how you can have a more targeted online presence today.

Contact us today to get started with your Local Search Marketing.

Send us email on Local Search Marketing or call us at 720-306-5001.