Increase Your Website Traffic with These Steps

  Increase Your Website Traffic with These Steps

 

One question we hear a lot is, “What can I do to get more traffic to my website?” this is a great question!!!  This question is one that we can offer a few suggestions for.

Website traffic generation is a complex process and it often not accomplished by one single action.  There are several things however that you as a website owner can do to help generate traffic to your website.

One key factor of website traffic is content, a lot of relevant content, both on your site and off.  This is where as a website owner you can take steps to help increase your traffic.  The lists below are some things you can do to directly increase your website traffic with content:

1. Blog – if you don’t have a blog already then we suggest that you establish one.  Blogs have become very popular and they are a great way for you to share information quickly and often with the audience you are trying to reach with your site.  Posting relevant information on your Blog will entice visitors to stop back often as well as it will give Google and the other search engines new content to index and include in the search directory.

2. Write Articles –  writing articles is a great way to create more content and have it out on the Internet for people to find you.  When you right an article be sure to use the keywords that you would like people to be searching on to find you and always included a link back to your website.  When you provide your link to your site don’t just include your website name or click here – include something like Denver Fitness Trainer and create the link using your keywords. 

3. Comment on Blogs in your Industry – There are several Blogs online that you can search for and make relevant comments on the content with a link back to your site, again make sure you use your keywords in your link.  When you make the comments be sure to provide depth to your comments and not just the, great post comment. 

4. Establish a Social Presence – Social Media/Social Networking has become a very important factor in driving traffic to websites.  We suggest that you have a presence on Facebook, Twitter and LinkedIn to start with.  There are several others that we suggest as well but start here.  Begin to connect with others and comment and share relevant information.  Be sure not to always be pitching your products or services – remember it is social so the idea is to build connections.  This will help encourage others to find out more about you and start visiting your website and blog.  For Facebook we suggest that you have a personal account for building personal connections, but use a Facebook page to brand your business.

 

There are many other things you can do to start driving more traffic to your website, but if you start with these 4 things you will be on a great start.

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What Is Social Media SEO?

Social Media and the impact on SEO

 

In times past, search engine optimization (aka SEO) and social media wouldn't have been used in the same sentence. After all, search engine optimization comprises techniques designed to help boost one's search engine rank placement and social media sites, like Facebook, allow you to connect with your friends or customers in a "social" way.

However, recent changes by both Google and Bing make it clear that these major search engines are looking to social media sites as a way to validate the quality of the content found on websites. Those that make the grade are being rewarded with improved search engine rankings… even in "regular" search.

While there are some differences in the way Google and Bing are using information from social media sites to adjust their indexes, there are many similarities. The search engines are looking at the "authority" of the account holder and placing more importance on any links posted on sites like Twitter and Facebook.

While the links themselves may be "no follow" links, that isn't stopping the search engines from adjusting the indexes and increasing the search engine rank placement for the web pages they point to. In fact, some have said that it appears as though "retweets" are the new form of linkbuilding.

Both Google and Bing are looking at the frequency that a particular link is posted (or re-posted) on the social media sites and are also paying attention to who is doing the posting. If your links are being posted by an individual or business that is considered to be an authority by the search engines, the associated web page may see a boost in its search engine ranking.

This development validates what many marketing experts have believed for more than a year now;  Social media's importance is growing  in the eyes of the search engines and this trend will likely continue. It's well known that Google places a premium on relevant content and quality sites and pages so it should come as no surprise that they are tracking the number of people who liked your content well enough to share it with others.

Those who would like to take advantage of these new search engine trends are encouraged to make it as easy as possible for others to share their content or the links they contain. Adding a "retweet" function to your website or blog, for example, can dramatically increase the likelihood that your content will be shared by your visitors via Twitter.

 

If you would like to lear more about Social Media SEO you can request our FREE Report by clicking on the image below:

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Does Google use Social Data for Ranking

 A lot of our clients often ask how important is our activity on Social Media sites in relationship to our Google ranking.  This is definately something that Google has their eye on and may start using more an more for ranking a listing.

Here is a great video directly from Google on this particular topic:

 

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Local Search Marketing Tips

It is estimated that there are approximately 3 billion internet searches each month that relate to local companies, therefore local search marketing is big business.  Without a doubt, it is very important to your business success. There are steps you can take to improve search engine ranking, and ensure that you do not get left behind by the competition.

The tips for local search marketing are not that far removed from those applied to optimizing a website globally, but there are some additional ones that are applicable. We look at a few of them below:

Internet Yellow Pages: As more persons are using the internet to look for local businesses, the printed yellow pages is not as popular as before.  Instead, persons are going online and using resources such as YellowPages.com, to find information on companies near them.  As a result, this has become a very popular and effective method of advertising.

Local Map Listings:  Customers use tools such as Google Places to find local businesses.  Google Places is a free listing in which you can log vital business data. This includes information such as business name, address, opening hours, products, email address, and website address if you have one.  This is all the information that a potential customer will need so they can easily find your business, and make a purchase. To get listed with Google Places is pretty simple, you have to complete an application and Google will then verify that you are legit. 

Local map listings are also ranked by Google, and the position is dependent on the feedback you receive.  In other words, the more favorable comments your business gets from consumers, the more credibility Google will give it, and move it up the ranking. 

The standard SEO strategies can also be applied:

Backlinks: This refers to the inbound links to your site. The more quality links you have, the better your ranking will be in the search engine results.  However, in the case of local search marketing, the backlinks must be from local based directories.

Relevant Content:  The need to have content that is valuable and current is of vital importance, as it impacts search engine rankings. Users are always looking for content that satisfies their needs or desires, and it is important to keep this in mind at all times.

It is also essential to identify a niche market, and utilize local social media platforms.  By gaining a reputation for trust and integrity, you can build a following on social networking sites like Twitter.  Using that platform, it is possible to effectively promote your business, in a more personalized way.  More and more, consumers are demanding that personal business touch.

To remain competitive it is important that your business maintain a strong online presence.  There are several tools you can use to boost your ranking with search engines, and these have the added bonus of widening your customer base.  In addition, you can achieve this without having to spend too much.  Persons who use local searches are very serious about buying, so that is one market you don’t want to miss out on.

 

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Your Customers are searching for you – are they finding you?

In today’s environment in most cases when someone needs your product or service they are going to go to Google or another search engine such as Bing or Yahoo and begin searching.  This allows consumers to do the leg work ahead of time and locate the best options for what they need.

The fact that consumers are searching for your product or service opens up a great opportunity for your local business, however you need to ask – Are they finding your business online or your competition?

Now is the perfect time to begin marketing your business online and start to capture the consumers searching for your product or service.

There are several ways to begin the process of marketing your business online and capturing the searches of consumers.  Here are just a few methods that you can utilize to do so:

• Register your business and website in local search directories

• Establish a Facebook Fan Page and engage your current customers

• Publish Articles online with information related to your products or services

• Establish a Twitter Account

• Participate in Online Forums where your prospects seek information

Once you have some channels established it is important to be creative in what information you share.  The following are some great things that you can share about your business:

• Testimonials

• Coupons

• Videos

• Profile a top customer

SourceOne Technologies is here to assist you if you need help in getting started with the above tips.  Once you get started and become consistent you will begin to see results and more traffic and customers from your efforts.

Remember that these tips apply to all types of businesses – store owners, landscapers, doctors, lawyers, you name it.

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Local Search Marketing

The way we do business and how we reach our potential customers has changed thanks to the Internet.  Not only have internet users become much more savvy they now have many different ways to access information online, which include mobile devices and in some cases GPS.  In today’s environment consumers are used to finding information, including listings for local businesses, fast and easily.  In order to take advantage of these new trends you need to make sure your business can be found on the local level.  This is something SourceOne Technologies can help you with!

Optimizing for local search properly can be very rewarding and profitable with the fast growth of geo-targeting and personal search. SourceOne Technologies local search marketing services are an excellent solution for driving high quality traffic to your local businesses from multiple online mediums, which include top national search engines, local search engines, internet yellow pages, niche search sites, and mobile directories.

How it is done

Prospects are much for mobile today than they were a few years ago.  In order to have a broader reach local and regional business must implement a larger reach to have access to the large bucket of potential customers. In today’s environment, it’s about gaining visibility in various online search engines and on location maps, thus making it essential to be optimized for your geo-specific keywords. To accomplish this, SourceOne Technologies offers a local search package that will gain significant local marketing exposure for your company.

With our local search engine marketing your company can have customized, branded and targeted local listings in a variety of places such as Google, Yahoo!, Bing, YELP, and Merchant Circle and many more. We work with you to ensure you have an engaging local profiles, using keywords that are relevant to your target market, designed to drive local business to your website. We’ll also add graphics, any available video, optimized descriptions and links to each of the profile listings.

Once your profiles are set up, we’ll continue the momentum of these listings by generating relevant content for posting on applicable business listings, adding connections, and participating in the community within the local search site. We are ready show you how you can have a more targeted online presence today.

Contact us today to get started with your Local Search Marketing.

Send us email on Local Search Marketing or call us at 720-306-5001.

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