Blogging is important for SEO

If you already have a blog for your business, then you are on the right track.  Blogging is huge.  It’s the latest way to promote goods, services, white papers, books, opinions, and so much more.  Once it has been established that you are not missing out on the opportunity, you need to ensure that you are blogging well, and making the most of it. 

It is not just about creating the blog, making posts, and then sitting back and waiting.  No, it’s more, much more.  It’s about attracting and enticing the traffic you want to your blog.  It’s about making sure your blog is visible on the web, so that it can be highly ranked by search engines.  It’s about optimizing your blog.  In the same way that search engine optimization, is a priority for websites, SEO is just as important for your blog.

So exactly how do you need to write those posts so that people will be drawn to your blog?  Well you have to become familiar with keywords. 

Keywords are the words that potential customers who are looking for a business like yours, are most likely to use.  They are the ones that search engines will be on the lookout for.  However, if the keywords are not on your site, then Google search, or any other engine, will pass you by.  When that happens, it is an opportunity lost, perhaps even a sale.  Therefore, keywords and phrases are an all important component of SEO.

It is important to include keywords in the blog title as well as throughout the text.  However, remember the golden rule is not to overuse them, because if you do, then your content will sound very clumsy, and will put off readers.

Another thing to remember when writing posts is that, the content should be unique.  Readers are always looking for something new and different.  There is no greater magnet.  Be careful to build anticipation, so that they are encouraged to come back to see what happens next.  You can do that by giving them just a little idea of where you’re going next with your product, and what they can expect.  The intention is to get them to anxiously await your next post.  There is no better way to ensure that you will get more traffic, and they are going to be sure to tell others about it.

It is also a good idea to post regularly.  Search engines like blogs because the content changes frequently.  The search engine is likely to spend a little time looking around your blog, once you have new information posted.

Blogs are extremely popular.  You can exchange links with other blogs to help promote your business.  More importantly, linking is another way in which you will become more visible on the web, as search engines are attracted to sites with quality links. In addition, once you are able to pull in traffic, you can redirect it to the sales page on your website, and get the sales you are aiming for.

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How to Always Keep Your Blog Updated

Often businesses start a blog with the goal of business promotion.  This is a great goal and one top reason we suggest that you have a blog.  The problem we see however is that often the blog is started and great content is posted and then the posts become further and further apart because it has become harder to come up with content or busy schedules get in the way.  This is a problem though because one of the biggest keys to a successful blog is being consistent with your posting schedule.  A blog with frequent and consistent postings will train your visitors to return regularly for updated content as well as train the search engines to spider your site frequently for updates.

Here are a few tips that you can implement to help you stay on track with consistent blogging – even when you have writers block or your busy schedule gets in the way.

Write your blog content ahead of time

Providing content is one of the best things you can use your blog for, it is also often one of the hardest things to do.  Sometimes it is just hard to identify the topic you want to write about when it is time to update your blog.  To help deal with this there are several things you can do.  One great tip is to carry around a notebook with you so that if you get an idea on a topic you can quickly jot down some notes to refer to later when you are writing your blog content.  Now that you have some notes on possible topics you can block out some time in your weekly schedule and scan these notes and begin to write content.  Having the ideas is a great starting point.  Now you can sit down and create a handful of blog posts that you can use on your blog.  This will allow you to have a collection of content pieces to add when you need something.

Set a Schedule for your Blogging

Having a blogging schedule is very helpful.  It helps train your visitors when to look for new content and helps keep you organized as well. There are several bloggers out there that update their blogs daily, however in many cases 2-3 times a week is the average.  If you start out posting 2-3 times a week in most cases your visitors will be used to this.  If you are posting 2-3 times a week and then suddenly you do not post for a week your regular visitors will wonder what happened and may think your blog has been abandoned.  This is why it is important to stick to a schedule you can follow, maybe start with once a week until you have a lot of content built up and then move to a 2 to 3 times a week. 

Use tools to post your blog posts for you

It is possible to schedule your blog posts to be sent to your blog automatically for you.  This is a great tool to use and one that I highly recommend.  This feature is available in the top blogging software WordPress.  It allows you to schedule the day and time that you wish your blog post to appear.  Here is a quick screen shot on where this feature is in WordPress:

In your post hit the Edit option as seen below:

 

This will open up the ability to set the day and time for your post to be sent out:

Once you have set the day and time that you wish your post to go out hit publish.  This will allow your post to be published without you.

A lot of the businesses that we work with will pick one day a week to schedule all of the blog posts for the week and use the scheduling feature to do so.

Following these steps will help you manage the content for your blog successfully.  These tips will also ensure that your blog is updated constantly and appears very professional to your readers and followers.  The more content you provide the more you will connect with your prospects and clients and your blog will do a great job of pre-selling for you.

 

About the author:

Stefanie Blackburn is an Internet Consultant with SourceOne Technologies. SourceOne Technologies currently offers assistance to business owners in establishing a complete online presence by offer their services as an Online Marketing Consultant.

 

SourceOne Technologies offers several blogging packages.  We can get you set up and running with your blog or we can even provide you with a program where we do your blog postings for you.  For more information you can contact us today at 720-306-5001

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