Have you wondered how users are really interacting on Pinterest and how this interaction is driving traffic and or sales? The info-graphic below from Wispond does a great job of illustrating how users are truly interacting.
A couple of key findings that we like to share are the following:
- Pinterest referrals spend 70% more money than those that come from non-social channels
- 69% of Pinterest users buy product they find from their Pinterest network, compared to 40% of users purchasing products from pages they had ‘Liked’
One other interesting finding was that pins with prices included received 36% more likes than pins without prices.