Internet Marketing

How Users are Interacting on Pinterest

Have you wondered how users are really interacting on Pinterest and how this interaction is driving traffic and or sales?  The  info-graphic below from Wispond does a great job of illustrating how users are truly interacting.

A couple of key findings that we like to share are the following:

  • Pinterest referrals spend 70% more money than those that come from non-social channels
  • 69% of Pinterest users buy product they find from their Pinterest network, compared to 40% of users purchasing products from pages they had ‘Liked’

One other interesting finding was that pins with prices included received 36% more likes than pins without prices.

How are users using Pinterest

 

Info-graphic from Wispond

 

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Tools — Which tools do I need to market my business online?

Tools — Which tools do I need to market my business online?

 

We often encounter business owners trying to get started online with social media and other online marketing that struggle with what tools should they use.  This is not an uncommon issue.  There are so many tools available that it can often be very confusing on which ones you should be using and why, not to mention the feeling that if you are not using one of the tools you may be missing out.

In this series of posts we will break down a handful of tools and hopefully help you determine which tools are best for your business and your purpose.

The following types of tools we will look at are:

  • Social Networks
  • Monitoring Tools
  • Scheduling Tools
  • Content Curration Tools
  • Auto Responder / Mailing List Tools
  • Website Tools

Our hope with these series of posts will be to get you feeling more comfortable about what tools you are using and why as well as what you should focus on and what you don’t really need to worry about yet.

The first topic we will cover will be Social Networks ( < — click over there for this post)

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Internet Marketing Terms – Part 1

Internet Marketing Terms

Understanding the terms around your Internet Marketing ……….

We often hear that there are so many terms that are used when it comes to marketing online and building a presence that people get confused.  We definitely don’t want you to be confused – building your presence should not be an overwhelming or intimidating process.

To help shed some light on all of the possible terms that can be used for Internet Marketing and building your presence we are going to start a series that will cover a few terms in each post.  So that we don’t overwhelm you will too many terms at once we will be sharing a few terms each week.  We always welcome your questions so if something is not clear please ask.

This week we are going to cover ALT Tags and Anchor Text.

 

Alt Tags

Alt Tags are HTML tags that are used to describe images on a web site.  Typically when you mouse over these images using Alt Tags a block of text will be displayed describing the image (if the author added the alt tag).   It is important to use alt tags because search engines can’t distinguish this information and using an alt tag allows search engines to read and categorize this information.

Anchor Text

Anchor text is the clickable words that are included in a link, also known as a hyperlink.  Typically this will show up as blue, underlined text on web pages.  It is important to use your keywords in your anchor text instead of something like “Click Here”.  Using your keywords in your anchor text will help with your SEO, so if you have a page that lists out your products or services and you want to link to it be sure to include something relevant that your target market may be searching for to find this.

Over the next several weeks we will be sharing more terms to help you understand them better.

Please feel free to ask any questions if anything is unclear.

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Keep your Sales pipeline full – Online Marketing activities to keep your pipeline full

Online Marketing to keep your Pipeline Full

Having a pipeline of potential clients is critical for any business in order to survive.  Unfortunately, however activities to fill the pipeline often are put on the back burner until they become urgent to generate that next sale.

Here are a few things that businesses can do on a regular basis with online marketing in order to continue to keep that pipeline full and have a steady stream of customers waiting to do business with you:

  • Write a regular blog with content that your target market can use
  • Build an email list and communicate regularly with your list so that they are aware of any upcoming specials and promotions
  • Establish a presence on Facebook and interact with your target market
  • Establish a presence on Twitter and connect regularly with target market as well as listen for opportunities
  • Write articles and distribute them online to obtain exposure for your business
  • If appropriate host a web or teleconference to connect with your prospects
  • Share information on social networks that is valuable to your target market – this will help you be seen as an expert in the industry

Always keep in mind that it is critical to keep your pipeline full of new sales prospects in order to have a successful thriving business.  The above activities are just a handful of things you can do on a regular basis to help fill that pipeline.

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How to effectively use your content

How to effectively use your content

We have had a huge push lately explaining to our clients how important it is to have a blog and start blogging regularly.  There are several reasons that you want to do this, but some of the main ones are building trust with your target market and for SEO purposes – Google loves blogs.

There is another topic however that goes hand in hand with starting a blog and posting content to it regularly is – are you effectively using this content and sharing it in other places?

Content is very important to building your brand and driving traffic to you.  There are many sources for content distribution.  The following are some of the most popular sources: Article Directories, Facebook Pages, Twitter, Syndication, as well as YouTube.  These are places you should be distributing your content to in addition to your blog.

I know it sounds overwhelming, but it really isn’t.  When you create a blog post you can use that blog post and share it on your Facebook Page (If you don’t have a Facebook Page yet – we can help you), You can also take that blog post and make a few minor wording changes and submit it to an article directory, you can also post a link to it on Twitter as well as you can take the content and turn it into a video.

You need to share content and you need to do so in many places, however that doesn’t mean you have to re-create your content every time.  You can effectively use the content you are already writing for your blog and use it in other places.  With will allow you to work smarter and not harder as you master creating a web presence for yourself and your business.

We work with a lot of Real Estate Agents and in order to help them effectively implement Internet Marketing for Real Estate we work with them on repurposing their content to use in many places.  A blog post with tips for buyers or sellers can easily be turned into an article and posted to article directories as well as turned into a short little video and of course shared on Twitter and Facebook.  A property listing can also be turned into many forms of content that can be distributed.

Keep in mind too that the more content you produce and share online the more pointers or links you will have back to your website.  This will greatly help you with your Search Engine Rankings and building brand loyalty and recognition.

So – start producing and sharing content!

If you need assistance with a content marketing plan SourceOne Technologies can assist you in getting this in place and running.

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Internet Marketing Tactics to Drive More Traffic to Your Website

Internet Marketing Tatics to Drive More Traffic to your Website

The top question that many business owners have when they begin to market online is how to I drive traffic to my website to capture leads and make sales.  The simple answer is to expose your site to many potential visitors, but there is some work that needs to occur to make that happen.

Efforts, strategies and techniques need to put in place in order to drive traffic and create exposure to your site. Below are some common marketing techniques that can be used to drive traffic to your website:

Search Engine Optimization (SEO)

Successful search engine optimization will greatly increase the number of visitors that come to your website since over 60% of people who are looking for products and services use search engines to locate them. If your website is ranked high in the related keyword search by the search engines, you will get tons of free internet traffic to your website.

One of the ways to optimize your website to be search engines friendly is by generating back links from other websites to your website. When websites provide a link to your site, the search engines deem your site as valuable and this affects your position in the listings.

Article Writing

Articles are the greatest tool for marketing online. It helps in SEO by generating back links to your website and it also helps in getting exposure for your website through your articles’ hyperlinks.

By writing short articles on the topic related to your website, products or services, you can offer these articles for other website owners or newsletter publishers to use by submitting them to article directories, forums or blogs. When the publishers use your articles in their ezines or websites, they will remain your bio information which contains links to your website at the bottom of your articles, which means that the publishers will contribute their link from their websites to yours. These back links are counted in SEO. When their visitors who read your articles and if they want to know more about your products or services may click the hyperlinks at the bottom of your articles to reach to your website.

Affiliate Marketing

An affiliate program is another way to drive traffic to your web site. Your affiliates are your commissions-based sales people who make money when they sell your products. They drive traffic to your web site in exchange for commissions on sales. If you don’t want to manage your affiliates yourself, you could subscribe to affiliate network such as ClickBank if your products are digital items. ClickBank marketplace is able to exposure your products to thousands of affiliates who are looking for products to sell online.

Pay Per Click Advertising

Pay Per Click is advertising provided by the search engine providers (Google, Yahoo! and others) where you pay for top placement. Most search engines give top positions to the highest bidder. It is a quick way to have your ad on the first page of the keyword search as listed in the search engines. There is a catch: you have to pay for every click to your web site. Make a budget and stick to it and make sure to monitor your account, those clicks add up fast.

 

If you need assistance in increasing traffic to your website SourceOne Technologies, Your Internet Marketing Consultant can help you create a plan that works for you and your business.

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Great Ways to increase your influence online for Denver business and everywhere else

An example of a social network diagram.
Image via Wikipedia

In today’s environment one thing that every Denver business should be working towards is increasing your influence online. Working towards this will help you establish customer loyalty and also drive new customers to you on a regular basis.

There are several ways that you can begin to create and build a strong online influence.

Two top ways to begin this process are:

Starting a Blog:
Start a blog and share important relevant information and content with your target market. Make sure to be well rounded and not focused strictly on your products and services.

Use Social Networks
Connect with others on social networks. There are many tools available for this. The tools we suggest starting with are Facebook and Twitter. Spend time connecting and socializing with your connections, share information, ask questions, make introductions.

One of the blogs we read frequently, CopyBlogger, posted a post detailing 60 Ways to Increase Your Influence Online that contains some good tips on ways to use your blogs and social networks for building influence.

The key is to connect and share and listen.

If you need assistance in establishing your online influence SourceOne Technologies can assist you with this. We offer services for setting up blogs, customized social network profiles, as well as complete internet presence packages. You can contact us today at 720-306-5001

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