LinkedIn Tidbit – LinkedIn Signal
December 12, 2011 by admin
Filed under Blog, Quick Tips, Social Media
A LinkedIn Tidbit
LinkedIn is a great Social Network to include in your overall Social Media strategy, especially if you work with professionals and do business to business transactions.
Here is a quick video that LinkedIn released this year on how you can use the LinkedIn Signal feature for your networking and research on LinkedIn :
This is just one way you can use LinkedIn as part of your social networking and social media strategy.
The New YouTube is Here !
December 2, 2011 by admin
Filed under Blog, Breaking News
Google has been working on giving itself an update lately and now the update has made its way to YouTube. The redesign focuses more on channels 
and also integrating YouTube with Google+ a bit closer.
The overall functionality of YouTube hasn’t changed, but it is definitely a new look. When you hit your homepage you will see a feed of videos from your Facebook and Google+ network that have been shared. You will also see a list of Channels that YouTube suggests.
Those that create and upload videos will also be provided with new Channel templates to help them brand their videos and improve how they are seen by their fans.
If you are ready to learn more about the new YouTube you can check out YouTube’s Help page
One thing we noticed about the new design of YouTube is it looks like there may be an underlying goal to capture additional viewers away from television. The new Channel design makes watching YouTube videos a little more like watching tv and even adds Channel surfing features.
Here is a great overview on the changes from YouTube:
Google Explains How to Protect Your Computer from Malware
November 2, 2011 by admin
Filed under Blog, How To's & Info you can use
Malware is a problem that many computer users face over time. There are some precautions that can be taken to help prevent Malware on your computer system and to clean it up.
We wanted to share this video from Google that does a great job of outlining a few things you can do to help protect your computer from Malware.
If your computer is not protected currently from Malware or if you may have Malware on your computer SourceOne Technologies can assist you in making sure you are protected and cleaning up any infections.
Free Promotional Ideas to Promote your Business
Promotion is something that every business must do in order to grow and let current and future customers know what they do and the services they offer. Unfortunately, sometimes promotion can be 
expensive. There are several techniques that a business can use that cost little to no money, but they do require some time. Here are a few strategies you can use to promote your business with little cost:
Increase your database
Generating targeted lists of those that would have a need in your product or service is a great way to increase your potential customer base. This can be done through your face to face networking as well as by providing something of value on your website or Facebook page that entices visitors to give you a name and email address to be added to your list.
Stay in Contact
Staying in contact with your customers and prospects is key to helping reinforce who you are and what you can provide them in terms of products and services. You need to regularly send items like a tips list, a book review, an article, an interview, or a checklist to clients and prospects to keep your services top of mind.
Ask for testimonials
Clients love to say nice things when they have had a good experience, if you ask them. Implement a program to ask for a testimonial from your client and then use this, with permission of course, in your marketing material and on your websites. When asking for the testimonial be sure to ask the client to give as much detail as possible so it doesn’t look generic.
Write Articles
Content is very important in your online strategy and writing articles can help you get there. Take time to write articles on topics or tips your target market may be interested in, often the questions prospects ask you about your product or service can be turned into a good article. Send articles to print publications, online article directories, and specific online sites that your target market would read.
Send a press release
Creating and sending press releases can be great ways to get your business in the news. If you can tie your press release to an event that you are sponsoring or presenting in the community it creates a great local news piece. When writing your press release make sure it isn’t too salesy.
What Is Social Media SEO?
October 23, 2011 by admin
Filed under Blog, Search Engine Marketing, Search Engine Optimization, Social Media, Social Media
Social Media and the impact on SEO
In times past, search engine optimization (aka SEO) and social media wouldn't have been used in the same sentence. After all, search engine optimization comprises techniques designed to help boost one's search engine rank placement and social media sites, like Facebook, allow you to connect with your friends or customers in a "social" way.
However, recent changes by both Google and Bing make it clear that these major search engines are looking to social media sites as a way to validate the quality of the content found on websites. Those that make the grade are being rewarded with improved search engine rankings… even in "regular" search.
While there are some differences in the way Google and Bing are using information from social media sites to adjust their indexes, there are many similarities. The search engines are looking at the "authority" of the account holder and placing more importance on any links posted on sites like Twitter and Facebook.
While the links themselves may be "no follow" links, that isn't stopping the search engines from adjusting the indexes and increasing the search engine rank placement for the web pages they point to. In fact, some have said that it appears as though "retweets" are the new form of linkbuilding.
Both Google and Bing are looking at the frequency that a particular link is posted (or re-posted) on the social media sites and are also paying attention to who is doing the posting. If your links are being posted by an individual or business that is considered to be an authority by the search engines, the associated web page may see a boost in its search engine ranking.
This development validates what many marketing experts have believed for more than a year now; Social media's importance is growing in the eyes of the search engines and this trend will likely continue. It's well known that Google places a premium on relevant content and quality sites and pages so it should come as no surprise that they are tracking the number of people who liked your content well enough to share it with others.
Those who would like to take advantage of these new search engine trends are encouraged to make it as easy as possible for others to share their content or the links they contain. Adding a "retweet" function to your website or blog, for example, can dramatically increase the likelihood that your content will be shared by your visitors via Twitter.
If you would like to lear more about Social Media SEO you can request our FREE Report by clicking on the image below:
10 Common Blog Terms to Know
September 19, 2011 by admin
Filed under Blog, Blogging, Internet Marketing
10 Common Blog Terms to Know
Here is a list of 10 Common Blog Terms that you should know when you start using blogging to gain exposure for your business and drive traffic to your site while you connect with your current customers and prospects.
Article – Article and blog "post" are frequently both used. An article is a single post on a blog.
Blogosphere – This refers to the collective community of all blogs and bloggers on the Internet. If you want to search for other blogs on the internet. Technorati is a great site to search for blogs of interest.
Directory – A blog directory is a website that lists blogs, usually ranking them by their popularity and ordering them by subject or category. One way to help generate traffic to your blog is to add it to blog directories. You can add to Technorati.
Feed – This is a news feed used for providing users with frequently updated content. Content distributors syndicate a web feed, thereby allowing users to subscribe to it in RSS reader or via e-mail.
Hyperlink – Used synonymously with the word "link", this is clickable content within a web page that takes the user to another page, website, or within part of the same page. The text that comprises the hyperlink is referred to as the "anchor text".
Keyword(s) or Key phrase(s) – When you write your blog you should think about the topics that are important and relevant to the audience you are trying to reach. When you create content around these topics which are your keywords or key word phrases you are more likely to have your content show up to those that are searching for you.
Nofollow – This describes a link that has an attribute which prevents the link from being crawled by search engines. Since building links to your content is important to getting found in search engines you want to be sure that your links no not have the nofollow attribute.
RSS – Short for Really Simple Syndication, a means by which users can subscribe to a feed, a blog feed for instance. Because content is published in a frequent basis subscribing makes it easier for users to follow content and updates.
Subscribe – It is important that your content is seen by your target market and that once they reach your blog they come back when you have new content. Getting visitors back to see your new content is to get them to subscribe either via RSS feeds or email.
Comments – One great feature of blogs is that you can solicit comments from your readers in response to your blog post. Comments can help grew your blog and increase the readership. It is suggested that you allow your readers to comment on your blog and monitoring these comments and being sure to respond to them if need be.
Real Estate Agents and Blogging
September 12, 2011 by admin
Filed under Blog, Real Estate Agents
Real Estate Agents and Blogging
We have been working with several real estate agents and several of them have asked us questions about blogging and the importance of blogging. Here at SourceOne Technologies we suggest that all of our clients have a blog and that they try to blog at least once a week.
Having a website is no longer enough for your online presence – you now need to reach out more with your prospects and current clients with other tools such as Facebook, Twitter, Linkedin and a Blog.
Here are some top reasons why real estate agents need to have a blog and be posting to their blog at least once a week:
- Blogging will help establish you as a local expert
- Having a blog is one of the best ways to increase your search engine ranking
- Content based blogs help build a relationship before the sale
- Writing a blog gives your prospects a reason to connect with you on a regular basis to see the information you have posted
If you are just getting started and don’t have a blog set-up yet we can assist you with this component of your online marketing plan.
If you would like additional information please complete the form below.
Mobile Web Design
August 29, 2011 by admin
Filed under Mobile Solutions
Did you know that more and more of your customers and prospects are searching for businesses from their smart phones or other mobile devices? This being the case have you taken the time to optimize your website so that it looks good on a mobile device?
Unfortunately, many businesses do not realize that their regular website does not display correctly when viewed on a mobile device. This unfortunately can cost you a sale if your information can’t be viewed but your competitors can be.
SourceOne Technologies can create a mobile website for you that captures your brand and displays correctly to your prospects. The sites will contain the following elements and more:
- Mobile widgets
- Forms and polls
- Google maps
- Click to call
- Analytics
- QR code
- Compatibility
To find out more about getting a mobile website for your business please contact us from the form below and our staff will get back to you shortly to discuss the best package for you.
SMS / Text Message Marketing
August 29, 2011 by admin
Filed under Mobile Solutions
Mobile Marketing is something that is growing every day with several people accessing email and the internet from their mobile devices vs their P.C. One component of mobile marketing that we are seeing skyrocket is SMS or Text Message Marketing. In most cases 95% of all Text Messages are opened and read and over 85% are opened in the first 10 minutes after being received.
Text Message Marketing is a great way for businesses to stay in front of your prospects and clients and reap the rewards. There are many applications for Text Message marketing, a few include:
- Sending Regular Coupons and Specials
- Appointment Reminders
- Polls
- Contests
- And More
You can find out more about our Text Message Marketing Solutions today
Social Media Management
August 29, 2011 by admin
Filed under Social Media Services
Social Media is a very important component in a business’s marketing plan and overall online presence, however sometimes it can be hard to get started and maintain a presence. SourceOne Technologies can assist you in setting up your Social Media presence as well as maintaining your presence.
We have several packages available to help you keep up on your Social Media and ensure that your Social Media campaigns are effectively engaging your prospects and clients.
Please complete the form below and our staff will contact you to discuss the best options for your business
