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The Single Best Way to Market Just About Any Business
October 29, 2010 by admin
Filed under Email Marketing
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Of all the many ways you can promote your business today, I want to share with you one of the most effective, most profitable, and least risky ways to market your products or services – email marketing.
Now just to be clear, I’m not in any way talking about buying an email list of people that don’t know you and blasting out a million messages in the hopes of making a few sales. Sending any promotional emails to people who have not given you permission to contact them is clearly spamming and there are rules and regulations that prohibit that in most countries.
What I am talking about is “Permission Based Marketing” – where you offer someone some free, valuable information (like a free special report, audio or video) as an incentive to give you their email address and permission to contact and market to them in the future. Offering a free email newsletter to your prospects gives you the chance to get your name in front of your website visitors on a regular basis and allows you to provide value and develop lasting relationships with them.
What’s so great about email marketing? Perhaps the greatest, is that studies have shown that commercial e-mail marketing returned a whopping $43.62 for every dollar spent on it in 2009, according to the DMA’s (Direct Marketing Association) Power of Direct economic-impact study.
That’s an incredible return on investment of over 4000%!! Most businesses are lucky if they run an advertisement and get a 200% or 300% return, but when you can get $40 back for every $1 you invest, I’m amazed that more businesses don’t take advantage of this marketing method.
Here are some important points to keep in mind as you consider using email marketing in your business, and next time I’ll introduce you to some of the best online services available to help you with your email marketing efforts.
- You must always ASK for permission to email someone first, and once it’s granted to you, you must respect and honor the responsibility that you’ve been entrusted with. You must never sell or give your list of addresses and names to anyone and you must maintain control of your list at all times.
- If someone doesn’t want to be on your mailing list, you must respect their wishes and make it easy for them to be removed from your list.
- If you don’t already have one, create a Privacy Policy that states exactly what you do with the information you collect from your visitors – and honor it! Just posting a link to a privacy policy can increase the likelihood that a prospect will sign up for your list.
- If you’re a marketer in the U.S. you must be certain your email marketing efforts comply with the CAN-SPAM act. It’s not difficult to do, especially if you use a reputable email service provider to handle your mailings for you,
but the penalties for violating it can be steep.
SourceOne Technologies Offers Email Marketing services to help every business. Find out more about our Email Marketing Services Here.
Social Media Tip – LinkedIn
October 14, 2010 by admin
Filed under Quick Tips, Social Media
Today's tip is all about LinkedIn
LinkedIn is a business network that is meant primarily for business professionals as a place to connect with one another and market tier products and services in a (B2B) business to business environment.
It’s a great way to connect and network with business owners and people in a mutually beneficial way!
You can add links to your websites, blogs and other social profiles. You can also set up groups that are similar to Facebook fan pages, and you can also have other recommend your services in exchange for you recommending theirs.
LinkedIn also has a lot of authority on Google and other popular search engines. If you currently have a LinkedIn profile, try doing a search for yourself on Google. There is a good bet that it will show up on the first page of results.
That is authority ranking and you don't want to miss out on it!
That ends today’s quick tip
If you are interested in help with your Social Media Campaigns please contact us with the form below:
Social Media Tip – Contests
October 12, 2010 by admin
Filed under Quick Tips, Social Media
Today's tip is all about contests:
Contests are a fantastic way to get a lot of people to join your fan page!
People really enjoy entering contests, especially if they are easy to enter and have great prizes. You can even specifically state that the prize will be awarded when you hit a certain number of followers. This way you can get people post the contest to their wall in order to get more entries, which will help the contest go viral.
That way you don’t have to award the prize unless you reach your target number of followers. Just be sure to keep the target number realistic, otherwise people won't enter because they will feel the contest is a scam.
Another great way to use contests for marketing is to actually give away one of whatever you are selling. If you have your own product, this is even more effective. Your entire contest can revolve around giving away a copy of your product, which will bring a lot of publicity and recognition to the product.
That ends today’s quick tip
If you are interested in help with your Social Media Campaigns please contact us with the form below:
Increase your Creditability and Make them Want to Open your Email Every Time
October 11, 2010 by admin
Filed under Email Marketing, Resources
Email marketing is one of the top strategies when it comes to marketing online. Unfortunately, however there is a lot so SPAM or unwanted email that hits everyone’s inboxes on a regular basis. This is why it is critical that you work on gaining the trust and respect from your target market so that when you send them email they want to know what you have to say.
One great way to help develop your credibility and gain the respect of your target market so they want to receive email from you is to have a professional image. One component of this is having a functioning professional website that showcases who you are and what you offer, and maybe even has some of your previous newsletters displayed.
The content you provide in your emails is also very important for gaining the respect of your subscribers and getting them to want to open everything you send to them. You will want to keep your messages pretty short and to the point. The goal is to share the information and hopefully make them take action by asking for more information, clicking on a link and in some cases calling you pr coming into your shop or restaurant.
Always try to make your subscribers feel that they would miss out if they didn’t get your emails and newsletters. This can be done by always providing great content, coupons and specials and making it known that they get this because they are on your list.
There are several ways to gain subscribers to your email list. One method you can use is to connect and communicate with your target market on social networks such as Facebook, Twitter and LinkedIn. You could also contribute to forums that are of interest to your target market. The goal is to have a link back to your website and email opt-in form without selling on these tools.
Once you have a subscriber base it is important to be consistent with your emails and newsletters that you send to them. You will also need to be patient because it will take time to build up trust and recognition with your subscriber base.
SourceOne Technologies offers serveral plans to help you get started with Email Marketing. To find out more compelte the form below
Boost Your Business With Blogging!
A Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.
Businesses that are actively blogging have a huge advantage of their competitors. Here are just a few of the advantages:
Word-of-Mouth – In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much exposure your company will have, if your products are advertised through blogs. The Internet allows information to spread quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.
Awareness and loyalty – Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments makes them more willing to try your products and services.
Feedback – Blogs are great for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.
For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers visiting for updates.
SourceOne Technologies offers several blogging packages to help you get started. If you are interested in starting a blog today for your business please contact us at 720-306-5001.
Social Media Tip – Twiter Traffic
October 11, 2010 by admin
Filed under Quick Tips, Social Media
Today's tip is all about Twitter traffic:
Marketing on Twitter is very easy, but you must be aware that it doesn't always yield the desired result unless it is done properly.
Twitter marketing has to be approached in a completely different way than other forms of advertising because Twitter limits the size of posts to just 140 characters.
This means you must keep your posts very short. This means you can’t ramble on endlessly. You have to get to the point and do it in a way that peeks your follower’s interest and get them to click!
It’s a very good idea to read your Twitter page daily and respond to messages that your followers post.
By interacting with them directly, you can establish friendships. This is very important, because your followers can “re-tweet” (RT) your messages to their own followers, potentially allowing you to reach a wider audience.
That ends today’s quick tip
If you are interested in help with your Social Media Campaigns please contact us with the form below:
Social Media Tip – Content Ratio
October 10, 2010 by admin
Filed under Quick Tips, Social Media
Today's tip is all about content ratio:
When it comes to promoting products and services with social media there is no magic ratio when it comes to the amount of ads versus the amount of content that you put out there.
It can vary from niche to niche, and also based on your target market demographic. Some markets will respond kindly to a 2 to 1 ratio of content versus advertising messages, while other markets will become extremely angry if they get a marketing message for every two content posts. A good way to play it safe is ratio of at least 5 to 1.
By posting at least five quality content messages for every one marketing message, you will make it much easier for people to deal with the marketing, and they will pay more attention, too!
That ends today’s quick tip
If you are interested in help with your Social Media Campaigns please contact us with the form below:
Social Media Tip – Providing Useful Information
October 9, 2010 by admin
Filed under Quick Tips, Social Media
Today's tip is all about providing useful information:
When you are trying to market your products or services successfully with social media, one very important thing that you should always do is posting useful and interesting information on a regular basis.
This actually has two major benefits;
1. It makes people like you, because people love getting free stuff.
2. It establishes you as an expert, because it proves you know what you’re talking about within your niche.
While you can’t always post a lot of information on some of the social networks themselves, you can create helpful posts, free reports and ebooks then post it on your blog and use one of the many free applications available to update to all of your social network profiles at one time letting all of your followers and fans know about the new content.
By doing this on a regular basis you will build your reputation of someone that really know what they are talking about.
That ends today’s quick tip
If you are interested in help with your Social Media Campaigns please contact us with the form below:
Social Media Tip – Facebook
October 8, 2010 by admin
Filed under Quick Tips, Social Media
Today's tip is all about Facebook:
Marketing on Facebook is fairly easy, but there are several different ways to go about it. The easiest way is by setting up fan pages, so that people can click the "like" button and follow your updates.
It's important that your fan page has a purpose if you want it to be successful. You must have a specific plan for your pages because people won't click that button unless they like what they see.
Once you have created a great looking fan page make sure that you regularly post tips, gifts and links to videos on the page to keep people coming back to read and comment often. You can even run contest to encourage participation.
If you are stuck for ideas just login to your Facebook account and do a search for your top keywords and see what others in your market are doing on their fan pages.
That ends today’s quick tip
If you are interested in help with your Social Media Campaigns please contact us with the form below:
