Clobby – Group Chat on Facebook

Clobby is a very exciting group chat application for Facebook. It adds a “Chat” tab to your Facebook page or profile. You can host chat events and chat parties for your friends and fans.

Finally, you can now have long-awaited group chat with your Facebook friends and fans. And it’s FREE!

Have you ever wanted to follow the “tweets” from executives?

Twitter is a very popular and useful tool, however sometimes it is hard to sort out all of the people you want to follow and absorb.  There is now a new site that allows you to see the tweets of executives of companies,  ExecTweets

Do you know the value of your Facebook Page (Fan Page)

Have you ever wondered truly what your Facebook Fan Page is worth?  Or maybe what it could be worth?  Well there is a new “Cool Site” that will evaluate your Facebook Fan Page and let you know what it is currently worth and what it could be worth.  The site is Social Page Evaluater ( http://evaluator.vitrue.com/ ).

If you have a FaceBook Fan Page be sure to take a look and see the value – or you could even check the value of one of your competitors or favorite pages.

Know Your Competition – Competitious

As you build and grow your business it is important that you know who your competition is and what they are doing.

Competitious is a great new tool to help you track and monitor your competition and gather other important stats.

Cool Site: Useful site for capturing screen shots of web pages

If you have ever needed to capture a screen shot of a complete web site you know that it isn’t always the easiest thing to do.

There is now a great tool available that you can use that is free and doesn’t require any registration.  Capture Full Page allows you to input a url and then it will create an image you can save of the website.

Local Search Marketing

The way we do business and how we reach our potential customers has changed thanks to the Internet.  Not only have internet users become much more savvy they now have many different ways to access information online, which include mobile devices and in some cases GPS.  In today’s environment consumers are used to finding information, including listings for local businesses, fast and easily.  In order to take advantage of these new trends you need to make sure your business can be found on the local level.  This is something SourceOne Technologies can help you with!

Optimizing for local search properly can be very rewarding and profitable with the fast growth of geo-targeting and personal search. SourceOne Technologies local search marketing services are an excellent solution for driving high quality traffic to your local businesses from multiple online mediums, which include top national search engines, local search engines, internet yellow pages, niche search sites, and mobile directories.

How it is done

Prospects are much for mobile today than they were a few years ago.  In order to have a broader reach local and regional business must implement a larger reach to have access to the large bucket of potential customers. In today’s environment, it’s about gaining visibility in various online search engines and on location maps, thus making it essential to be optimized for your geo-specific keywords. To accomplish this, SourceOne Technologies offers a local search package that will gain significant local marketing exposure for your company.

With our local search engine marketing your company can have customized, branded and targeted local listings in a variety of places such as Google, Yahoo!, Bing, YELP, and Merchant Circle and many more. We work with you to ensure you have an engaging local profiles, using keywords that are relevant to your target market, designed to drive local business to your website. We’ll also add graphics, any available video, optimized descriptions and links to each of the profile listings.

Once your profiles are set up, we’ll continue the momentum of these listings by generating relevant content for posting on applicable business listings, adding connections, and participating in the community within the local search site. We are ready show you how you can have a more targeted online presence today.

Contact us today to get started with your Local Search Marketing.

Send us email on Local Search Marketing or call us at 720-306-5001.

New Privacy Controls from Facebook

Facebook’s privacy settings have been an item of concern for several people recently – even driving some individuals to delete their account and quit Facebook.

Today Facebook unveiled an update of the privacy controls available to users.  I guess you could say they listened and took action.

The number one thing that Facebook executives heard was that there needed to be simpler way to control your information and who could access it.  This being the case the number one change is a simpler way to control your information.  There will now be a single control for your content and more powerful controls for your basic information as well as an easy control to turn off all applications.

With the new privacy controls being added to Facebook starting today Facebook  will:

• Provide an easy-to-use “master” control that enables users to set who can see the content they share through Facebook. This enables users to choose, with just one click, the overall privacy level they’re comfortable with for the content they share on Facebook. Of course, users can still use all of the granular controls we’ve always offered, if they wish.

• Significantly reduce the amount of information that must be visible to everyone on Facebook. Facebook will no longer require that users’ friends and connections are visible to everyone. Only Name, Profile Picture, Networks and Gender must be publicly available. Users can opt to make all other connections private.

• Make it simple to control whether other applications and websites access any user information. While a majority of our users love Facebook apps and Facebook-enhanced websites, some may prefer not to share their information outside of Facebook. Users can now opt out with just one click.

The video below is the statement that Mark Zuckerberg released to the press outlining the new privacy controls

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Are you leaving money on the table ?

As a business owner are you leaving money on the table?  Unfortunately many business owners are doing just this, leaving money on the table; but this doesn’t have to be the case.

One of the top things we see all the time is a business owner missing out on additional revenue, sometimes thousands of dollars worth by not capturing the name and email address of their current customer base.  The good thing is that this is something that can easily be corrected.

One of the largest assets a business has is its customer list, but the value in this asset is only there if it is utilized.  Current customers that have already benefited from your products and services more than likely will use you again, however you must stay in front of them so they remember you.

Implementing Email Marketing where you capture your customers name and email address and send them regular newsletters and coupons can be set up very quickly for you and in many cases can be greatly automated.  Once this is in place you will usually see at minimum a 10% increase in revenue from your current customers.

In many cases your current customers will also become word of mouth advertisers for you and begin forwarding your newsletters and coupons to friends who will also be interested in your product or service.

If you are interested in seeing how Email Marketing can be implemented for your business please contact SourceOne Technologies at 720-306-5001 today.

Great Example of a Video that will go viral

One goal that many businesses have that are using Social Media and Social Networking tools to market their business is that they will share or create something that will go viral.

viral: The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth^[1] Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. delivered or enhanced by the network effects of the Internet. (from wikipedia )

This morning I saw a great example of success in creating something that will go viral and be shared by many.  This is a video produced by Evian.  It has a catchy beat, uses babies and get it’s message across — but leaves the entertainment factor in place.  When you watch it you just feel like you have to share it and you do not feel like you were promoted or pitched to.

Here is the video for you to judge for yourself — did they do a good job in creating something that potentially will go viral and be seen by many and shared?

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Use Twitter for Special Promotions

Twitter is a great tool for businesses to use in their overall marketing strategy.  There are many ways a business can use Twitter ranging from customer service to all out marketing and promotions.

We have seen a lot of companies use Twitter to share special deals with their followers.  This is a very effective strategy because in most cases these deals are not available anywhere else.  This encourages active followers who will watch for the special promotional tweets from the business they are following.

One of our local clients A-1 Custom Trophies has begun using Twitter and will periodically tweet a special just to their Twitter followers.  You can follow A-1 Custom Trophies on Twitter (@A1_Trophies).

This strategy of posting special deals on Twitter has also been used successfully by several other businesses.

Corner Coffee in Minneapolis MN is now using Twitter to send special deals to their customers.  (@cornercoffe)

Dell Computers is an example of a company added a very large additional revenue stream by using Twitter for special promotions (over $2 million a year) (@DellOutlet)

StarBucks is using Twitter very effectively and is communicating special Twitter deals on a regular basis (@starbucks)

Naked Pizza has also been using Twitter for special promotions – and in fact last year a special Twitter promotion brought in over 15% of the daily business for that day. (@NakedPizza)

As you can see businesses are using Twitter to send out promotions and specials to their followers and are having success in doing so.  As a business owner this is something that you do not want to miss.

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• Coffee Giants Starbucks To Take Advantage Of ‘Promoted Tweets’ (ronmedlin.com)

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